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Oral-B TV commercial - The WOW Experiment
Oral-B

About Oral-BOral-B is a brand of oral hygiene products, including toothbrushes, toothpaste, dental floss, and mouthwashes. It was owned by the Gillette Company before being acquired by Procter & Gamb...

What the Oral-B TV commercial - The WOW Experiment is about.

Oral-B TV commercial - The WOW Experiment

Title: The WOW Experiment: Oral-B Unleashes a Revolution in Oral Care

Introduction:In a world where dental hygiene plays a vital role in overall health, Oral-B, a leading brand in oral care, launched a groundbreaking TV spot titled 'The WOW Experiment.' This visually captivating and thought-provoking advertisement aimed to revolutionize the way people perceive dental health. By combining innovative technology with the power of a compelling story, Oral-B presented a memorable and impactful message to viewers worldwide.

The Wow Experiment:The TV spot begins with an intriguing scene, set in a vibrant laboratory. Surrounded by a team of scientists, a charismatic spokesperson introduces the WOW Experiment, an innovative study conducted by Oral-B. The experiment aims to prove the extraordinary capabilities of Oral-B's new toothbrush, leaving viewers in awe and curiosity.

The Journey of Discovery:Viewers are instantly transported into the consumer's shoes, becoming part of the experiment's narrative. The camera follows an everyday individual as they embark on a journey of discovery. Exploring various settings, including a bustling city street, a serene beach, and a charming small town, the protagonist's excitement and anticipation grow.

The Transformation:As the TV spot progresses, the perspective shifts to reveal a hidden world where dental plaque and bacteria flourish. With the help of advanced computer-generated imagery, viewers witness the transformation of toothbrush bristles into awe-inspiring warriors ready to combat the dental invaders.

Aesthetic Excellence:'The WOW Experiment' showcases impeccable visual effects and attention to detail. The toothbrush bristles brilliantly portray a fearless army, demonstrating the oral care superhero within every Oral-B toothbrush. The combination of vivid colors, breathtaking visuals, and a powerful score generates an immersive and cinematic experience for viewers.

The Verdict:As the TV spot nears its climax, the protagonist returns from their adventure, equipped with newfound knowledge and a dazzling smile. An expert dentist, featured on the screen, examines the astonishing results of the experiment. The verdict is unanimously positive, highlighting the effectiveness of the Oral-B toothbrush in achieving remarkable dental hygiene.

Call to Action:At the campaign's conclusion, the TV spot encourages viewers to join the oral care revolution by switching to the Oral-B toothbrush. The advertisement emphasizes the product's availability in various models that cater to individual needs, from electric toothbrushes to manual ones, ensuring everyone can experience the WOW factor in their daily oral care routine.

Impact:With 'The WOW Experiment,' Oral-B created a groundbreaking TV spot that not only showcased the superior quality of their toothbrushes but also redefined the perception of dental hygiene. This bold and imaginative approach appealed to viewers of all ages, bridging the gap between oral care and entertainment. Through their captivating advertisement, Oral-B encouraged consumers to prioritize their dental health while elevating the role of oral care in overall well-being.

Conclusion:Oral-B's TV spot, 'The WOW Experiment,' proved to be a game-changer in the realm of dental care advertisements. By merging cutting-edge technology, stunning visuals, and an engaging narrative, Oral-B succeeded in grabbing viewers' attention and revolutionizing the way they view oral hygiene. This advert not only left viewers in awe of Oral-B's toothbrush capabilities but also instilled a desire in them to prioritize their dental health, ensuring a dazzling smile and overall well-being.

Oral-B TV commercial - The WOW Experiment produced for Oral-B was first shown on television on October 27, 2013.

Frequently Asked Questions about oral-b tv spot, 'the wow experiment'

To the tune of Beck's "Wow," Oral-B showcases the iO Rechargeable Electric Toothbrush.

Oral-B originally began back in late 1930's in California, America. Eight years later, Henry Sargol invented a soft nylon bristled toothbrush with the name Oral-B. But it was not until January 13th, 1950 that Oral-B really became a reality.

Oral-B iO™ provides personalized brushing guidance with position detection and Artificial Intelligence (AI) for whole mouth brushing coverage. Using AI with 3D Teeth Tracking, the Oral-B App maps the surface of each tooth, guiding your patients to achieve a complete clean.

Redwood City, California Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California.

Tooth Tunes toothbrushes In 2012, nine new Tooth Tunes toothbrushes were introduced. Once activated, a small CPU in the handle played the featured song on the chip by transferring vibrations through the bristles, which acted as transducers, into the front teeth, through the jawbone, and into the inner ear.

And into your head put some music in your mouth. But this one's. Different. And it started with an email mr keyboard join oh smiler sonic music toothbrush youtube campaign for 1025.

Weird Facts about Oral-B®

  • Oral-B is a combination of oral hygiene and the letter B, which stands for the word better.
  • The first bristled toothbrush, made from bristles plucked from the backs of hog's necks and fastened to bamboo or bone handles, originated in China in 1498.

Brush The "B" stands for Brush. Calling the brand Oral-B emphasized that this was an oral brush, designed to clean all parts of the oral cavity, not merely a toothbrush. Was this answer helpful?

A very expensive electric toothbrush with dual-cleaning methods, intelligent feedback and a superb dock with display and fast charging, to name but a few features – all of which help justify its sky-high price.

The new industrial design of the iO is a vast improvement over the previous Oral-B smart toothbrushes in every way. They're sleeker, with redesigned interchangeable brush heads that not only have a better mechanical connection to the base, but that also flow into the body with a smooth swooping connection point.

The bristle toothbrush, similar to the type used today, was not invented until 1498 in China. The bristles were actually the stiff, coarse hairs taken from the back of a hog's neck and attached to handles made of bone or bamboo.

In 2012, nine new Tooth Tunes toothbrushes were introduced. Once activated, a small CPU in the handle played the featured song on the chip by transferring vibrations through the bristles, which acted as transducers, into the front teeth, through the jawbone, and into the inner ear.

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Agenices

Agenices of the Oral-B TV Spot, 'The WOW Experiment'

Oral-B TV commercial - The WOW Experiment
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

Oral-B Deep Sweep 5000 Electric Toothbrush
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