Duluth Trading relaunches the Men's and Women's brands as a single brand called Duluth. The Duluth brand focuses more tightly on work-related apparel and gear. Alaskan Hardgear gets a rebrand as AKHG, and now specializes in outdoor recreation apparel and goods for men and women.

1989Duluth Trading Company / Founded Duluth Trading was founded in 1989, and you can read the whole story of how we got started here.

Duluth Trading is committed to introducing new generations and new audiences to living on terms that are their own. We strive to minimize our impact on mother earth. With sustainably made products, building with long-lasting durability in mind, and eco-friendly packaging, we work to help do our part.

Net Sales increase year-over-year to $123.8 million fueled by AKHG sub-brand and Women's business growth EBITDA of $4.3 million ; Adjusted EBITDA of $5.3 million Strong financial condition with $210 million of liquidity Reaffirmed Fiscal 2023 outlook MOUNT HOREB, Wis.

Although the harbor is 2,342 miles from the Atlantic Ocean, Duluth is the biggest inland harbor in the world. Rising to 138 feet in 55 seconds, the Aerial Lift Bridge is the biggest and quickest lift bridge in the world.

Located on Lake Superior in Minnesota's Arrowhead Region, the city is a hub for cargo shipping. Commodities shipped from the Port of Duluth include coal, iron ore, grain, limestone, cement, salt, wood pulp, steel coil, and wind turbine components.

Named “Duluth” in 1856, the city's name recognizes Frenchman Daniel Greysolon, Sieur du Lhut, who came in 1679 to set up fur trade routes. Duluth had a shaky start: an 1857 economic crash and an 1859 scarlet fever epidemic.

The Duluth Ship Canal is an artificial canal cut through Minnesota Point, providing direct access to Duluth harbor from Lake Superior. Begun privately in 1871, it was put under federal supervision and maintenance several years later. It is still an important component of the harbor facilities.

The vision statement provides insight into what the company hopes to achieve or become in the future. The values statement reflects the organization's core principles and ethics. Together, these statements provide strategic direction for an organization, informing current and future business strategies.

A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services.

It's targeting consumers, both men and women, in their 40s and early 50s. And most of Duluth's customers are hobbyists and lifestyle shoppers, which aligns nicely with its AKHG brand. Loretta noted that only about 20 percent of Duluth's customers are in the trades.

The former industrial town in Minnesota is coming to terms with its status as a refuge for people moving from across the country because of climate change. Debra Kamin traveled to Duluth, Minn., encountering January temperatures and icy roads, to report this story.