Alex Trebek was a paid spokesman for Colonial Penn Life Insurance. Since his death, Jonathan Lawson of Colonial Penn has become the leading actor in their commercials. Colonial Penn only offers guaranteed acceptance whole life insurance that costs only $9.95 per unit.

Trebek's endorsements have long been the bedrock of Colonial Penn's marketing efforts, with the game show personality appearing in TV spots for the insurance company since 1998.

Jonathan Lawson is the current actor in Colonial Penn commercials since Alex Trebek's death. He's an actual employee of Colonial Penn and gets paid to promote and endorse the $9.95 plan.

Colonial Penn was a pioneer in designing insurance products to meet the needs of the mature market, and in 1968 became one of the first insurers to offer a Guaranteed Acceptance Life Insurance plan exclusively for people age 50 and over.

Trebek's unflappable professionalism, combined with a genuine kindness and a hefty dose of deadpan wit, made him a star. He won the Emmy Award for outstanding game show host in 1989 and 1990, and would win five more times over the course of his career.

George Alexander Trebek OC (/trəˈbɛk/; July 22, 1940 – November 8, 2020) was a Canadian-American game show host and television personality. He is best known for hosting the syndicated general knowledge quiz game show Jeopardy! for 37 seasons from its revival in 1984 until his death in 2020.

37 seasons episodes over the course of nearly 37 seasons, setting a Guinness World Record for hosting the most episodes of a signle game show. Alex won the Daytime Emmy® Award for Outstanding Game Show Host seven times and was honored with Lifetime Achievement Award from the National Academy of Television Arts and Sciences.

Life insurance is a contract between a life insurance company and a policy owner. A life insurance policy guarantees the insurer pays a sum of money to one or more named beneficiaries when the insured person dies in exchange for premiums paid by the policyholder during their lifetime.

In recent years, longtime Jeopardy! host Alex Trebek had appeared as an compensated endorser in Colonial Penn commercials, since he started using life insurance from the company in the early 1990s, and signed a long-term contract with it to do advertisements.

Jonathan Lawson is a well-known face in the insurance industry, especially for seniors over 50 years old. He has been featured in numerous commercials and advertisements for Colonial Penn, an insurance company that specializes in life insurance policies designed specifically for burial insurance.

CNO Financial GroupConseco Life Insurance Company o... Colonial Penn/Parent organizations

Life insurance covers the insured person's life. So if you pass away while your policy is active, your beneficiaries can use the payout to cover whatever they choose - medical bills, funeral costs, education, loans, day-to-day costs, and even savings.