UAL secured the rights to use Gershwin's “Rhapsody in Blue” in the 1980's for an annual fee of 300K. The Washington Post referred to it as “Rhapsody in Bucks!” Probably due to its use in commercialization of the song to improve the image of a then tarnished airlines.

United Airlines purchased the rights to George Gershwin's familiar 1924 piano music in 1976 and has used it in radio and televisions spots since the mid-1980s. The music will also continue playing at Chicago O'Hare International Airport. "If you walk between concourses B and C, you hear it playing overhead.

CHICAGO, May 16, 2022 /PRNewswire/ -- United Airlines today launched a new, national campaign – "Good Leads The Way" – that tells the story of United's leadership in areas like customer service, diversity and sustainability, and captures the optimism fueling the airline's large ambitions at a time of unprecedented ...

United resurrected its “Fly the friendly skies” slogan in September 2013. Prior to that it was “Let's fly together” and “It's time to fly.”

Rhapsody in Blue has been interpreted as a musical portrait of early-20th-century New York City. Culture scribe Darryn King wrote in The Wall Street Journal that "Gershwin's fusion of jazz and classical traditions captures the thriving melting pot of Jazz Age New York."

Gershwin's original title for it was American Rhapsody. But, by chance, Ira had been to an exhibition of Whistler's paintings and saw the painter's Nocturne In Blue And Green of the Thames at Chelsea. Why not call the new piece Rhapsody In Blue instead, he suggested.

United's earliest slogan, "The Main Line Airway", emphasized its signature New York-Chicago-San Francisco route, and was replaced in 1965 with "Fly the Friendly Skies", which was in use until 1996 in its first iteration. The "It's time to fly" slogan was created in 2004.

United Airlines became the first airline to fly to all states of the United States of America. This came in as a result of multiple new flight routes including Wyoming to Mississippi flights.

CHICAGO, May 16, 2022 /PRNewswire/ -- United Airlines today launched a new, national campaign – "Good Leads The Way" – that tells the story of United's leadership in areas like customer service, diversity and sustainability, and captures the optimism fueling the airline's large ambitions at a time of unprecedented ...

Good Leads The Way Today, United is launching a new brand campaign called “Good Leads The Way” to hype its fuel innovation, as well as its diversity, customer service, and safety record, leaning into a decidedly purpose-based message. Created with agency 72andsunny, it's the airline's first major brand campaign since 2013.

Controversial from the first, Rhapsody in Blue challenged notions regarding the divide between classical and popular music; its relatively free-form structure flew in the face of symphonic traditions; and perhaps most importantly, it combined freshness and originality with an irresistible accessibility.

The rhapsody is one of Gershwin's most recognizable creations and a key composition that defined the Jazz Age. Gershwin's piece inaugurated a new era in America's musical history, established his reputation as an eminent composer and became one of the most popular of all concert works.