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Keytruda TV commercial - Its TRU: Rogers Story: Living Longer Is Possible
Keytruda

Keytruda is a brand name for pembrolizumab, an immunotherapy drug developed and marketed by Merck & Co. It was approved by the U.S. Food and Drug Administration (FDA) in 2014 for the treatment of adva...

What the Keytruda TV commercial - Its TRU: Rogers Story: Living Longer Is Possible is about.

Keytruda TV commercial - Its TRU: Rogers Story: Living Longer Is Possible

Keytruda is a medication that has demonstrated remarkable effectiveness in treating a variety of cancers, including lung cancer, melanoma, and lymphoma, among others. To promote its drug, Keytruda has recently launched a new TV spot called "It's TRU: Roger's Story: Living Longer Is Possible."

In the TV spot, we meet Roger, a man who has been diagnosed with advanced non-small cell lung cancer. Roger describes how he is determined to do everything he can to fight his disease and live longer, including taking Keytruda, which he calls "a game-changer."

Roger's story is inspiring and hopeful, as we see him enjoying time with his family and pursuing the things he loves despite his diagnosis. He credits Keytruda with enabling him to continue living his life to the fullest.

The TV spot is well-crafted and effective at conveying the benefits of Keytruda without being overly promotional. It's clear that the focus of the ad is on Roger's story and the hope that Keytruda has given him, rather than simply touting the drug's efficacy.

Overall, the "It's TRU: Roger's Story: Living Longer Is Possible" TV spot is a powerful and emotional piece that highlights the potential benefits of Keytruda for people who are living with advanced cancer. It carries an important message of hope and determination, showing that with the right treatment options, living a full and meaningful life is still possible.

Keytruda TV commercial - Its TRU: Rogers Story: Living Longer Is Possible produced for Keytruda was first shown on television on September 9, 2018.

Frequently Asked Questions about keytruda tv spot, 'it's tru: roger's story: living longer is possible'

Though Keytruda did improve outcomes of patients with stage 1B, 2 or 3A non-small cell lung cancer, longer follow-up is still needed - as is a cure for the disease, Herbst noted.

Merck has now added a real doctor to its TV ad for Keytruda (pembrolizumab), the cancer immunotherapeutic. Two new ads – one featuring Dr. Goetz Kloecker, a practicing oncologist, alone and one featuring Dr.

Since then, Theresa has been undetectable for over a year, and she continues treatment with Keytruda, with little to no side effects. Her family remains hopeful and grateful that everything is going well for Theresa and they pray for her continued strength.

Patients receiving Keytruda lived for 10.3 months (median overall survival) compared to 7.4 months with chemotherapy.

KEYTRUDA plus carboplatin-paclitaxel or nab-paclitaxel reduced the risk of death by 29% (HR=0.71 [95% CI, 0.59-0.85]) versus chemotherapy alone. The median OS was 17.2 months for the KEYTRUDA plus chemotherapy group versus 11.6 months for the chemotherapy group.

The list price for each indicated dose of KEYTRUDA when given every 3 weeks is $11,115.04. The list price for each indicated dose of KEYTRUDA when given every 6 weeks is $22,230.08. * Most people will not pay the list price, although it may have an impact on your out-of-pocket costs.

While Merck & Co has been responsible for Keytruda's commercial success, the drug was originally developed by a team of Dutch scientists now at Aduro Biotech, which develops immunotherapies for cancer and is also using its technology to target autoimmune and infectious diseases.

Keytruda works by binding to PD-1 and therefore blocking the cancer cells from using their own protein to slot into the same spot and switch off the immune cells. So with Keytruda, the T-cells do their job and effectively attack the cancer. Keytruda is also known as an anti PD-1 immunotherapy.

Half (50%) of the patients who received Keytruda every 3 weeks were alive at 4.1 months, compared to 2.8 months for patients receiving Yervoy. Keytruda was shown to reduce the risk of dying by 31% compared to Yervoy.

Immunotherapy Benefit for Advanced Lung Cancer Continues Beyond 2 Years. Limiting immunotherapy to 2 years doesn't decrease survival odds, but may reduce bothersome side effects and improve quality of life.

Researchers investigated the 5-year outcome of an immunotherapy drug on early-stage lung cancer. 80% of those who took the immunotherapy drug survived after 5 years, whereas survival rates from standard treatments are 36–68%.

Of the patients who completed two years (35 cycles) of treatment with KEYTRUDA plus carboplatin-paclitaxel or nab-paclitaxel (n=55/278), 69.5% were alive at five years, with an ORR of 90.9% (with nine complete responses and 41 partial responses).

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Agenices of the Keytruda TV Spot, 'It's TRU: Roger's Story: Living Longer Is Possible'

Keytruda TV commercial - Its TRU: Rogers Story: Living Longer Is Possible
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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