What the adidas TV commercial - Sport Needs Creators is about.

Title: Sport Needs Creators: adidas TV Spot Featuring James Harden and Kris Bryant

Introduction:In the ever-evolving world of sports, adidas has successfully captured the essence of creativity, pushing boundaries, and redefining what it means to be an athlete. Their thought-provoking TV spot titled 'Sport Needs Creators' showcases the relentless spirit of two top athletes, James Harden from the basketball court and Kris Bryant from the baseball diamond. This captivating commercial aims to inspire athletes to unleash their creative potential and emphasize the importance of innovation in the world of sports.

Body:The TV spot opens with fast-paced shadows and flashes, capturing the attention of viewers. Intense music begins to play as the camera follows James Harden, the charismatic Houston Rockets' superstar and NBA MVP. Harden emerges from the darkness, dribbling swiftly, mesmerizing the audience with his exceptional skills. The commercial beautifully showcases his unique playing style, combining effortless elegance and fierce determination. As James dribbles, we hear a voiceover that speaks to the power of creators in the world of sports.

A seamless transition takes us from the basketball court to the baseball field, introducing Kris Bryant, the dynamic third baseman for the Chicago Cubs. In a powerful display of his versatility, Bryant effortlessly catches a line drive. The scene highlights his outstanding defensive abilities while emphasizing his creative approach to the game. The voiceover continues, emphasizing the importance of creators and their ability to redefine the boundaries of their respective sports.

The ad then showcases a montage of James Harden and Kris Bryant going through their respective training routines. The mix of energetic footage, accompanied by the intense soundtrack, creates an electric atmosphere, inspiring viewers to push the limits of their own athletic abilities.

The commercial reaches its climax as James Harden and Kris Bryant converge on-screen. They exchange a knowing glance, acknowledging their shared passion for breaking barriers and redefining what it means to be a true athlete. The final voiceover states, "Sport needs the disruptors, the innovators, the creators – without them, we are merely spectators."

The commercial concludes with the iconic adidas logo, reminding viewers of adidas' commitment to empowering athletes, pushing the boundaries of traditional sports, and embracing creativity in every aspect of the game.

Conclusion:The adidas TV spot 'Sport Needs Creators' featuring James Harden and Kris Bryant serves as a powerful reminder of the importance of creativity, innovation, and pushing the boundaries within the world of sports. Through the captivating visuals and uplifting voiceover, the commercial encourages athletes to unleash their creative potential and redefine what it means to be an athlete. adidas once again affirms its commitment to fueling the passion and imagination of athletes around the world, reminding us that true greatness lies in the power of creation.

adidas TV commercial - Sport Needs Creators produced for adidas was first shown on television on September 7, 2016.