What the Best Buy TV commercial - Blue Shirt Beta: Carlos is about.

The Best Buy TV spot titled 'Blue Shirt Beta: Carlos' shines a spotlight on the company's commitment to providing customers with expert advice from knowledgeable employees, also known as "Blue Shirts".

The commercial portrays Carlos, a friendly and approachable Best Buy assistant manager, who enjoys helping and educating customers about the latest technology. It showcases how Carlos guides customers in making the right purchase decision, especially those who find shopping for technology products overwhelming.

Carlos is portrayed as passionate and patient, always taking the time to walk customers through various product specifications and features, making them feel confident in their purchase. Carlos embodies the Best Buy brand values of enthusiasm, expertise, and personalized assistance.

The TV spot targets technology novices or people who are unsure of what exactly they need, highlighting the importance of having an expert such as Carlos to guide them through the buying process.

Overall, Best Buy's 'Blue Shirt Beta: Carlos' commercial tells a compelling story of how its employees are genuinely interested in helping customers and being a reliable resource in the ever-evolving world of technology.

Best Buy TV commercial - Blue Shirt Beta: Carlos produced for Best Buy was first shown on television on January 25, 2014.