What the Discover Card It Card: FICO TV commercial - Surprise is about.

The Discover Card It Card is a popular credit card that boasts a host of features designed to help customers get the most out of their spending. One of the key benefits of the Discover Card It Card is its FICO credit score feature, which allows cardholders to view their FICO credit score for free on their monthly statements.

In a recent TV spot entitled "Surprise", Discover Card It Card highlights this feature in a fun and engaging way. The ad opens with a series of people who have all received a surprise of some kind, such as a puppy or a new car. We then see a man checking his Discover Card It Card statement and getting a surprise of his own: a free FICO credit score.

The ad goes on to explain how the FICO credit score feature works, and how it can help cardholders better understand and manage their credit. We see the man in various settings throughout the ad, using his FICO credit score to make smarter financial decisions, like buying a car or applying for a loan.

Through its clever storytelling and relatable characters, the Discover Card It Card "Surprise" ad effectively communicates the value of its FICO credit score feature. It shows consumers how the Discover Card It Card can help them make smarter financial decisions and achieve greater financial freedom. Overall, the Discover Card It Card "Surprise" ad is a fun and engaging way to promote the card's key benefits and features.

Discover Card It Card: FICO TV commercial - Surprise produced for Discover Card was first shown on television on March 2, 2014.