TRESemmé is a well-known hair care brand that has been in the business for over 70 years. The brand's main focus is to provide salon-quality results to its customers at an affordable price. TRESemmé w...
Title: TRESemmé Keratin Smooth TV Spot: 'Work It'
Introduction:The TRESemmé Keratin Smooth TV spot, titled 'Work It,' is a captivating advertisement that showcases the transformative power of TRESemmé's Keratin Smooth hair care products. With an emphasis on confidence, style, and professional success, this commercial offers a glimpse into the glamorous world of empowered and self-assured women who are determined to chase their dreams.
Description:The TV spot opens with a vibrant and bustling cityscape, where a young woman dressed in a chic business attire stands in front of an impressive glass building. As a symphony of modern beats begins, the camera zooms in on her as she glances confidently at her reflection in a nearby window.
Suddenly, the scene transitions, and we find ourselves inside a luxurious salon. The protagonist, now surrounded by a team of skillful hairstylists, sits in the styling chair, waiting to embark on her hair transformation journey. With each spray, swipe, and twist, the hairstylists use TRESemmé's Keratin Smooth range to tame her unruly hair, making it frizz-free, silky, and easier to manage.
As the commercial progresses, we witness the protagonist undergoing a series of sleek and sophisticated hairstyles - from loose, cascading waves to a sleek, straight look. With every style change, her confidence seems to grow, and her posture becomes more commanding.
The scene shifts to a spacious office, where the protagonist takes charge of an important business meeting. Surrounded by a team of professionals, she effortlessly presents her ideas with poise and elegance. Her sleek and glossy hair serves as a symbolic representation of her newfound confidence, empowering her to conquer any challenge that comes her way.
The TV spot concludes with the words 'TRESemmé Keratin Smooth: Work It' appearing on the screen, accompanied by TRESemmé's signature logo and tagline - "Professional salon-quality hair care for women who mean business."
Impact:This TV spot brilliantly portrays the impact of TRESemmé's Keratin Smooth range on a woman's appearance and confidence. It emphasizes that with the right hair care products, any woman can unleash her inner strength, resilience, and professionalism. By aligning with the theme of "Work It," TRESemmé inspires women to have the courage to pursue their dreams, revolutionizing the beauty industry's perception of beauty and success.
With its mesmerizing visuals, infectious background music, and a compelling representation of empowered women, TRES
TRESemmé Keratin Smooth TV commercial - Work It produced for TRESemmé was first shown on television on August 7, 2018.
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