What the Craftsman Flex Claw Hammer TV commercial - Understanding Dads is about.

Craftsman Flex Claw Hammer TV Spot titled 'Understanding Dads' is a brilliant example of an advertisement that perfectly showcases the bond between a father and his child. The ad starts with a young boy trying to hammer a nail into a piece of wood and struggling with it. His father decides to step in to help and offers him the Craftsman Flex Claw Hammer.

As the father begins to use the hammer to correctly nail the wood in, the young boy observes the flexibility of the claw, which can be adjusted according to the job's needs. The boy is amazed at the flexibility and the quality of the hammer, and his father takes this opportunity to bond with his son over their shared love for the craft.

The advertisement is well thought out and resonates well with the audience by showing the beautiful bond between fathers and their children. The hammer, in this case, plays a symbolic role as it represents the father's knowledge and expertise that he wants to pass on to his child.

The ad perfectly captures the target audience's attention since it highlights the emotional connection between fathers and sons and showcases Craftsman's Flex Claw Hammer as the perfect tool to connect the two generations.

Craftsman Flex Claw Hammer TV commercial - Understanding Dads produced for Craftsman was first shown on television on May 30, 2017.