What the Ford TV commercial - X Games is about.

Title: Ford TV Spot, 'X Games' Featuring Ryan Sheckler

Introduction:In this thrilling Ford TV spot, the adrenaline-filled world of the X Games comes to life as professional skateboarder Ryan Sheckler takes on daring feats, showcasing both his skills and the power of the Ford vehicles. This captivating advertisement combines the raw energy of extreme sports with the reliability and performance of Ford, creating a powerful visual narrative that entices viewers to embrace their adventurous side.

Plot:The commercial opens with panoramic shots of an X Games skate park, buzzing with the anticipation of the upcoming event. As the camera pans across the crowd of enthusiastic onlookers, their eyes are drawn to Ryan Sheckler as he effortlessly glides on his Ford-sponsored skateboard, the iconic blue oval logo emblazoned on its deck.

With a determined look on his face, Ryan Sheckler confidently mounts a towering ramp, showcasing his skills as he effortlessly performs daring tricks. As he gains momentum, the camera angle shifts to reveal a fleet of Ford vehicles parked nearby, a testament to the brand's commitment to performance and adventure.

The TV spot then seamlessly transitions to a high-speed chase, where Sheckler, still on his skateboard, races against two Ford vehicles. The exhilarating pursuit navigates through challenging obstacles and tight turns, highlighting the maneuverability and precision of both Sheckler and the Ford lineup.

As the adrenaline-fueled chase reaches its climax, Sheckler skillfully lands a jaw-dropping trick, launching himself over a ramp, soaring above the Ford vehicles in a breathtaking display of skill and precision. The crowd erupts with applause and amazement, their excitement mirrored by the awe-inspiring power of Ford vehicles.

The commercial concludes with a captivating shot of Ryan Sheckler and the Ford vehicles assembled together, symbolizing the seamless alliance between extreme sports and automotive excellence. The screen fades to black, leaving viewers exhilarated and inspired, with a lasting impression of both Sheckler's phenomenal skills and the reliable performance of Ford.

Impact:Ford's TV spot featuring Ryan Sheckler and the X Games serves as a captivating reminder of Ford's commitment to adventure and pushing boundaries. By showcasing the incredible talent of Ryan Sheckler in the heart-pounding world of extreme sports, Ford links its brand with the adrenaline-filled excitement that ignites the imaginations of viewers.

The TV spot encourages viewers to embrace their adventurous side and push their limits, supported by the reliability and power of Ford vehicles. By associating their brand with the world of X Games and showcasing the seamless integration of performance and skill, Ford establishes itself as a partner for individuals seeking exhilaration and the freedom to explore.

Conclusion:The Ford TV spot, 'X Games,' featuring Ryan Sheckler, provides a thrilling and captivating advertisement that immerses viewers in the world of extreme sports. Through the alliance of Sheckler's extraordinary skateboarding skills and the power of Ford vehicles, this commercial amplifies Ford's commitment to adventure, performance, and pushing boundaries. By leaving viewers inspired and eager to explore their own limits, Ford reinforces its reputation as a brand that not only embraces the extraordinary but also provides the means to achieve it.

Ford TV commercial - X Games produced for Ford was first shown on television on June 4, 2014.