GoPro is a well-known company that specializes in producing action cameras and related accessories. The company was founded by Nick Woodman in 2002, with the goal of creating a camera that could captu...
The GoPro HERO3 TV Spot, entitled "On Top," is an exhilarating visual feast that features iconic skateboarder Ryan Sheckler as he takes on the world-famous skatepark on top of the historic Petersen Automotive Museum in Los Angeles. The ad is set to the energetic and upbeat track "Sleepless" by Australian electronic music producer Flume, which heightens the intensity of the visuals and truly captures the heart-pumping adrenaline rush of Sheckler's performance.
Throughout the commercial, the GoPro HERO3 camera captures every angle and detail of Sheckler's seemingly impossible stunts and twists, providing audiences with a visceral and immersive experience. Despite the challenges posed by the unique and treacherous setting, Sheckler maintains his unflappable composure and executes each move with precision and fluidity, showcasing his incredible skill and athleticism.
The commercial culminates with Sheckler landing a jaw-dropping 360 flip over a towering rooftop gap, complete with a stunning aerial shot from the GoPro HERO3. As he lands, Sheckler's triumph is palpable, and the audience is left feeling inspired and exhilarated, thanks in no small part to the exceptional videography and production values of the commercial.
As an added bonus, viewers can also purchase a limited edition "On Top" t-shirt, featuring stills from the commercial and the GoPro HERO3 logo. The shirt is a stylish and comfortable way to pay homage to both Sheckler's incredible performance and the powerful capabilities of the GoPro HERO3 camera.
GoPro HERO3 TV commercial - On Top Feat. Ryan Sheckler, produced for GoPro was first shown on television on July 21, 2013.
"On Top" by Flume feat. T-Shirt
"On Top" is a song by Australian musician Flume featuring American rapper T-Shirt. The track was released as the first single from Flume's debut studio album ), "Flume" in 2012. The song features T-Shirt's vocals over Flume's signature electronic beats. "On Top" is a track about ambition, hard work, and sacrifices that tie into wanting to ascend to the top of one's field and bringing your people with you.
The song has also been remixed by Tony Romera in 2020. "On Top" has been well-received by listeners and helped Flume to establish himself as a prominent producer in the electronic music scene.
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