What the Project Roadblock TV commercial - Buzzed Gone Viral is about.

Title: Buzzed Gone Viral: Project Roadblock TV Spot

Introduction:In a world increasingly driven by social media and viral content, the dangers of drunk driving continue to persist as a significant threat to public safety. To address this issue, Project Roadblock, a collaboration between the Ad Council and major media outlets, released a powerful TV spot titled 'Buzzed Gone Viral.' This gripping and thought-provoking advertisement aims to raise awareness about the consequences of drunk driving by harnessing the viral power of social media.

The Plot:The TV spot 'Buzzed Gone Viral' begins by immersing viewers in the fascinating world of viral videos. The scene opens with a young man, Mike, excitedly watching a hilarious cat video on his phone. The video is a depiction of the irresistible charm and allure that viral content often possesses.

As the camera pans out, we notice that Mike is sitting with his friends in a bustling bar, surrounded by laughter and conversations. Mike, still absorbed in his phone, is seemingly oblivious to the vibrant atmosphere surrounding him. The TV spot subtly emphasizes the dangers of distraction, both virtual and real, and how they can lead to terrible consequences.

Suddenly, the ambiance changes from cheerfulness to tension, as the background music shifts to a haunting melody. The TV spot captures the moments leading up to Mike's decision to drive intoxicated, highlighting the internal struggle and the misguided rationale that often accompanies such choices.

Mike, under the influence of alcohol, confidently declares that he has only had "a few drinks" and believes he is perfectly capable of driving. As his friends desperately try to intervene, their pleas and concerns fall on deaf ears. This critical moment in the TV spot emphasizes the importance of peer influence and the crucial role friends can play in preventing drunk driving incidents.

The tone becomes increasingly dramatic as 'Buzzed Gone Viral' takes an unexpected twist. Just as Mike is about to step out of the bar, the TV spot introduces the consequences that could follow. The scene transitions to a montage of gripping and unsettling visuals, showcasing the aftermath of accidents caused by drunk driving. These images serve as a chilling reminder of the severe and irreversible impact such actions can have on individuals and their loved ones.

In a striking turn of events, the TV spot cuts back to the beginning, revealing that the entire sequence was nothing more than a vision within Mike's mind. This powerful narrative device suggests that making responsible choices while under the influence can mean the difference between life and death.

The Conclusion:The Project Roadblock TV spot, 'Buzzed Gone Viral,' concludes by urging viewers to make the decision to never drive under the influence of alcohol or drugs. In a final thought-provoking moment, the TV spot transitions back to the familiar cat video on Mike's phone. This time, however, the video is interrupted by a powerful message: "Don't let it go viral. Buzzed driving is drunk driving."

The 'Buzzed Gone Viral' TV spot successfully harnesses the innate appeal of viral content to captivate and educate viewers about the grave consequences of drunk driving. By merging powerful storytelling with impactful visuals and timely messaging, Project Roadblock delivers a compelling call to action, aiming to inspire individuals to make responsible choices and ultimately save lives on our roads.

Project Roadblock TV commercial - Buzzed Gone Viral produced for Project Roadblock was first shown on television on December 23, 2015.