Gucci is an iconic Italian luxury fashion house that was founded in 1921 by Guccio Gucci. The company is based in Florence, Italy, and is renowned for its high-quality craftsmanship, innovative design...
Gucci's Mémoire d'une Odeur fragrance is unique in that it doesn't conform to traditional gender norms. To promote this scent, the fashion house released a TV spot titled 'La película de campaña' which features Harry Styles in a dreamy and surreal setting.
The TV spot begins with a close-up of Harry Styles staring intensely at the camera, before the scene cuts to a large white room filled with billowing silk fabrics. Harry wanders through this ethereal setting, surrounded by dancers who are draped in colorful silks and ribbons.
Throughout the TV spot, viewers are treated to glimpses of Harry lounging in a pool, frolicking through fields, and even sitting on a bed of flowers. The dreamlike nature of the footage is perfectly complemented by the haunting music of Roxy Music's 'In Every Dream Home a Heartache'.
What's particularly striking about this TV spot is its artistic approach to fragrance promotion. Instead of playing up the traditional marketing techniques of sex appeal and luxury, the ad instead focuses on the sensory experience of the fragrance. By showing Harry Styles wandering through a surreal landscape, surrounded by vivid colors and fabrics, the viewer is transported into a world of scent and sensation.
Overall, the Gucci Mémoire d'une Odeur TV spot is a unique and artistic take on fragrance promotion. With its focus on the dream-like and surreal, the ad perfectly encapsulates the free-spirited nature of the fragrance and its rejection of traditional gender norms.
Gucci Mémoire dune Odeur TV commercial - La película de campaña con Harry Styles, produced for Gucci was first shown on television on August 11, 2019.
The song "In Every Dream Home a Heartache" is a track by the band Roxy Music. It was originally released on their second album, "For Your Pleasure," which came out in 1973. The song was written by Bryan Ferry, who was the lead vocalist and primary songwriter for Roxy Music.
Musical Style and Lyrics: "In Every Dream Home a Heartache" is known for its atmospheric and haunting sound. It features a mix of electronic and rock elements, with prominent use of synthesizers and guitars. The song has a slow tempo and a moody atmosphere, which complements the introspective and introspective lyrics.
The lyrics of the song explore themes of desire, emptiness, and the pursuit of material possessions. The song's title suggests a dream home, which is traditionally seen as a symbol of success and happiness. However, the lyrics reveal a sense of dissatisfaction and a feeling of being trapped in a hollow existence. The repeated line "In every dream home a heartache" reflects a sense of loneliness and longing for something deeper and more meaningful.
Legacy and Influence: "In Every Dream Home a Heartache" has been recognized as a standout track from Roxy Music's discography and has become a fan favorite. The song's atmospheric sound and introspective lyrics have made it influential in the realm of art rock and progressive rock.
The song has also been covered by various artists over the years, showcasing its enduring appeal. Its distinctive sound and thought-provoking lyrics continue to resonate with listeners.
Overall, "In Every Dream Home a Heartache" is a notable song by Roxy Music that showcases their unique blend of art rock and progressive rock elements. Its haunting atmosphere and introspective lyrics have made it a standout track in their discography and have contributed to its lasting legacy.
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