Ram Trucks is a renowned American automobile manufacturer specializing in the production of high-quality trucks and commercial vehicles. Founded in 2010, Ram Trucks quickly established itself as a for...
Ram Trucks is a well-known brand in the automobile industry and has been a popular choice for many truck enthusiasts. One of the ways that the brand has been promoting its products is through the use of TV spots. In the 2016 Academy of Country Music Awards or ACM Awards, Ram Trucks launched an impressive commercial that highlighted its latest releases.
The TV spot of the 2016 ACM Awards begins with a beautiful panoramic view of the open countryside. The scene sets an appropriate tone, reminding us of the wide-open spaces we often associate with rural America. The camera then shifts its focus to a Ram Truck parked in the distance, which a cowboy walks up to. As the cowboy approaches the truck, the camera hones in on the details, focusing on the rugged, masculine features that the Ram 1500 boasts.
Throughout the commercial, we see the various features, such as the tow hitch, chrome front, and back bumpers, and more. The Ram 1500 Big Horn edition stands out in the commercial due to its large 8.4-inch touchscreen display, which boasts the latest technology for entertainment, navigation, and communication. The truck's exceptional performance on rough roads and the spacious interior with premium leather seats are also not left unnoticed.
The commercial's overall message effectively highlights Ram Trucks' commitment to building high-quality, reliable, and visually appealing trucks that are perfect for both work and play. It highlights the idea that Ram Trucks can help you get the job done dependably, whether you're traversing rocky terrains or towing heavy loads.
The music in the commercial emphasizes the link between Ram and country music, with a country-style guitar riff playing throughout the ad. The commercial ends with the tagline "Guts, Glory, Ram'' - words that echo Ram's commitment to delivering rugged, stylish, and reliable trucks for drivers.
Overall, the Ram Trucks TV spot from the 2016 Academy of Country Music Awards showcases the beautiful ruggedness and reliability of the Ram brand. With stunning aesthetics and outstanding performance features highlighted in the ad's various angles, it's no surprise that Ram continues to be one of the most revered truck brands on the market today.
Ram Trucks TV commercial - 2016 ACM Awards produced for Ram Trucks was first shown on television on April 3, 2016.
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