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Advertisers of the Coca-Cola TV Spot, 'Come Together'

Coca-Cola TV commercial - Come Together
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola TV commercial - Come Together is about.

Coca-Cola TV commercial - Come Together

Title: Coca-Cola TV Spot, 'Come Together': Spreading Unity and Joy

Introduction:In a world that often feels divided, Coca-Cola has consistently used its advertising campaigns to promote unity, happiness, and the spirit of coming together. One such iconic TV spot by Coca-Cola that captures the essence of these values is the heartwarming commercial titled 'Come Together.' In this imaginative and inspiring advertisement, Coca-Cola takes viewers on a journey that reminds us of the power of shared moments, music, and a cold bottle of Coca-Cola.

The Setting and Concept:The TV spot 'Come Together' is set on a warm, sunny summer afternoon in a quaint suburban neighborhood. The camera gracefully glides through the streets, showcasing a vibrant community filled with people of diverse backgrounds, ages, and cultures. The central concept revolves around a simple yet powerful idea: a communal celebration that breaks down barriers and brings people closer.

The Storyline:As the TV spot begins, we see families and friends gathering outside, each carrying a bottle of Coca-Cola. The air is filled with excitement and anticipation. Suddenly, a vibrant music truck adorned with Coca-Cola branding comes to life, playing an upbeat song that captivates everyone's attention. People begin dancing, smiling, and joyfully clinking their Coca-Cola bottles. In this moment, all differences and boundaries vanish, leaving only contagious joy and a sense of togetherness.

In the heart of the neighborhood, a large central square turns into an impromptu dance floor. Young and old, neighbors and strangers, all converge for an unforgettable celebration. The commercial showcases various dance styles, from hip-hop to salsa, with individuals effortlessly joining in, showcasing unity in diversity.

The Message:Throughout the TV spot, Coca-Cola effortlessly weaves its message of inclusivity and harmony. The power of a shared Coca-Cola experience becomes a metaphor for the connections we can create when we come together. It communicates that in a fast-paced world, simple moments of togetherness can bring us closer and make a big impact.

The Emotional Impact:The 'Come Together' TV spot leaves a lasting emotional impact on its viewers. It highlights the beauty and joy that can be found when people set aside differences and find common ground. By showcasing this utopian scene of unity, Coca-Cola subtly inspires viewers to embrace diversity, foster human connections, and celebrate the power of positivity.

Conclusion:The TV spot 'Come Together' stands as a testament to Coca-Cola's commitment to spreading joy, unity, and shared happiness. Through its creative

Coca-Cola TV commercial - Come Together produced for Coca-Cola was first shown on television on March 2, 2013.

Frequently Asked Questions about coca-cola tv spot, 'come together'

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

1950: Coca-Cola launches its first television ad on Thanksgiving Day.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.”

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

watchmaker Bulova We'll now discuss the first-ever recognised television commercial. To do so, we must return to July 1st, 1941, in New York City. The WNBT (now WNBC channel four) broadcasted an advert for the watchmaker Bulova, before a baseball game.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

The "Share a Coke" campaign was a resounding success for Coca-Cola, leading to increased sales, brand engagement, and social media buzz.

Share a Coke is a multi-national marketing campaign of Coca-Cola.

According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet.

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Agenices

Agenices of the Coca-Cola TV Spot, 'Come Together'

Coca-Cola TV commercial - Come Together
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola TV commercial - Come Together
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola TV commercial - Come Together
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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646 December 4, 2012