What the Carfax TV commercial - Bob is about.

The Carfax TV Spot titled 'Bob' is an advertisement that highlights the importance of having a vehicle history report before purchasing a used car. The ad features an old man named Bob, who speaks directly to the camera and shares his experience of buying a used car without a Carfax report and how it ended up causing him great trouble.

Bob starts his story by saying that he saw an ad for a car and went to check it out. After a test drive, he decided to buy the vehicle without questioning its history. However, it turned out to be a nightmare for him as the car had extensive damage that was not visible during the test drive. The car ended up costing Bob more than he had imagined, as he had to spend a lot of money on repairs.

The TV spot then cuts to a shot of a Carfax vehicle history report, which provides potential car buyers with a comprehensive report that includes accident history, service records, and more. Bob emphasizes the importance of obtaining this report before purchasing a used car, stating that it is easy and simple to do so.

The advertisement aims to create awareness among car buyers about the potential risks of buying a used car without a proper vehicle history report. The Carfax TV Spot effectively uses Bob's experience as a cautionary tale to encourage viewers to get a Carfax report before purchasing a used car. The ad is informative, engaging, and delivers on the message, making it a successful marketing tool for Carfax.

Carfax TV commercial - Bob produced for Carfax was first shown on television on June 27, 2020.