What the Kelley Blue Book TV commercial - New Way is about.
Kelley Blue Book is a trusted resource for automotive information, providing car shoppers with comprehensive pricing and reviews of new and used vehicles. In their latest TV spot, titled "New Way," the company presents a fresh and innovative approach for car buying.
The advertisement begins with a dramatic highway scene, and a narrator explaining that there's a new way to shop for cars. The focus then shifts to a dealership, where a young couple sits with a salesperson. The salesperson explains to the couple that they can have the car they want, at the price they want, without leaving their home. The couple is shown happily browsing Kelley Blue Book's website on their phone, then receiving an email with an offer to purchase their desired vehicle.
The spot is concise and effective, highlighting the ease and convenience of shopping with Kelley Blue Book. The use of contemporary music and sleek visuals creates an impression of modernity and innovation. The message is clear - there's no need to endure the hassle and pressure of traditional car-buying when you can have the Kelley Blue Book experience.
Overall, the "New Way" spot is engaging and informative, positioning Kelley Blue Book as the go-to resource for modern car buying.
Kelley Blue Book TV commercial - New Way produced for
Kelley Blue Book
was first shown on television on March 24, 2014.
Frequently Asked Questions about kelley blue book tv spot, 'new way'
The term “Blue Book Value” refers to the value of a vehicle by a guide known as the Kelley Blue Book. The guide not only lists the value of new vehicles, but it also lists used car values. Since the 1920s, the Kelley Blue Book has served as a standard within the auto industry in the United States.
Kelley Blue Book (KBB) values can be a helpful starting point for estimating the value of a car, but it's important to keep in mind that they are just estimates and may not always be 100% accurate.
Cox AutomotiveKelley Blue Book / Parent organization
Kelley Blue Book is a Cox Automotive brand.
Black Book Value
As a valuation source, Cars.com uses Black Book, a longstanding competitor to Kelley Blue Book, which dealers often use to set the used car price an owner might expect to receive for their car as a trade-in.
Fair Purchase Price reflects the price consumers are typically paying for this vehicle. The Fair Purchase Price is regionalized based on actual new-vehicle transactions collected from across the country and adjusted regularly as market conditions change.
NADA stands for the National Automobile Dealers Association, which is a trade organization that represents all franchised new-car dealers. NADA publishes the Official Used Car Guide, which provides used car values for dealers across the United States.
Dealers want trades, but they also need to be able to sell the vehicles. The information on KBB is skewed because of update lag time, consumers putting in wrong condition, or double booking equipment (adding value for features that already come standard). If you're looking to trade a vehicle, please get other offers.
What Does The Black Book Value Mean? You can think of the Black Book values as an estimated wholesale value of a vehicle that dealers use to ensure profits when buying or selling used cars.
Today, no other pricing guide is as accepted and trusted by both consumers and the automotive industry for evaluating prices and determining values for new cars and used cars. Kelley Blue Book began its valuation service to fulfill a need for used car pricing information by the banking and insurance industries.
KBB factors in the condition of the vehicle, local market conditions, and popularity of the vehicle, so their prices tend to be a lower than NADA. NADA values tend to lean higher because they assume cars are in good conditions. Insights can be gained from both values, but KBB looks at more factors.
And simply put, no one has more experience with vehicle values and pricing than Kelley Blue Book. We've been the go-to source for both consumers and the automotive industry since 1926. We leverage massive amounts of data, including actual transactions - then adjust for local market conditions and seasonal trends.
The Blue Book® is where drivers look to know what amount they can expect to purchase a vehicle or sell a vehicle for. The Black Book, however, deals more with up-to-date car sales and wholesale pricing values, so the information is more useful for car dealers.