Blue Cross Blue Shield Medicare television commercial 2020

What the Blue Cross Blue Shield Medicare TV commercial - Worth Protecting is about.

Blue Cross Blue Shield, the popular health insurance provider, has recently launched a new TV spot for their Medicare program. The advertisement, titled 'Worth Protecting,' features the beautiful instrumental music of Ludovico Einaudi. The aim of the commercial is to highlight the importance of health insurance and urge seniors to consider Blue Cross Blue Shield's Medicare program for their health coverage needs.

The TV spot opens with visuals of seniors receiving medical care, enjoying a dance class, and spending quality time with their loved ones. These heartwarming moments serve to remind viewers of the importance of staying healthy and the role that Blue Cross Blue Shield's Medicare program can play in protecting their health.

The commercial features the soothing and inspiring music of Ludovico Einaudi's 'Divenire,' adding to the emotional impact of the visuals. The music builds intensity as the ad progresses, highlighting the message that health is worth protecting, and that Blue Cross Blue Shield's Medicare program is the best way to do so.

The commercial concludes with the Blue Cross Blue Shield logo and a call to action, urging viewers to visit their website to learn more about their Medicare program. Overall, the 'Worth Protecting' TV spot is an effective and emotional advertisement that successfully conveys the importance of health insurance, while also providing a sense of comfort and protection to seniors looking to secure their health coverage.

Blue Cross Blue Shield Medicare TV commercial - Worth Protecting produced for Blue Cross Blue Shield Medicare was first shown on television on April 13, 2020.

Song from commercial Blue Cross Blue Shield Medicare TV Spot, 'Worth Protecting' Song by Ludovico Einaudi

Overview"Nuvole Bianche" is a piano composition by Italian pianist and composer Ludovico Einaudi. It was first released in 2004 as part of his album "Una Mattina" and has since become one of his most popular and well-known pieces.

MeaningThe title "Nuvole Bianche" translates to "white clouds" in English, which is a fitting title for the serene and calming atmosphere that the piece creates.

ReceptionThe song has been well-received by audiences and critics alike and has been featured in various media, including films, television shows, and commercials. Its popularity has also led to numerous covers and performances by other musicians.

Performance and RecordingsEinaudi has performed "Nuvole Bianche" in various concerts and events throughout his career, and there are several recordings of the song available on streaming platforms and YouTube. In addition, sheet music for the song is available for purchase and download.

Musical StyleEinaudi's music is often described as minimalist and contemporary classical, and "Nuvole Bianche" is no exception. The piece features a simple yet beautiful melody accompanied by gentle arpeggios and chord progressions.