HistoryOlay, formerly known as Oil of Olay/Olaz/Ulan/Ulay, is an American skincare brand that was originally created in South Africa in the 1950s. The company was acquired by Procter & Gamble in 1985...
Olay's TV spot titled "The Hottest Debut" is a stunning ad that promotes their new skincare line. In the ad, a young woman walks confidently into a hotel ballroom, wearing a beautiful white dress. As she enters the room, the crowd turns to look at her as the voiceover utters the statement, "The hottest debut of the year."
The ad then takes the viewer through various snapshots of the woman's glamorous life. We see her on the runway, in a photoshoot, and a red-carpet event, all the while maintaining her skin's youthful glow thanks to the Olay skincare line.
Throughout the ad, the screen's transition brings up words, including, "Ageless Beauty," "Stylish," and "Radiant," further emphasizing the benefits of using Olay's skincare products.
The spot ends with the woman returning to the hotel ballroom, walking confidently amongst the crowd, before slowly turning to face the camera with a beaming smile. The ad signs off with Olay's logo and their tagline, "Fearless in your skin."
Overall, Olay's TV spot for their new skincare line is a refreshing take on promoting personal confidence and beauty. The message of embracing one's natural beauty while maintaining healthy skin is fortifying and empowering.
Olay TV commercial - The Hottest Debut produced for Olay was first shown on television on October 21, 2018.
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