What the Columbia Sportswear TV commercial - Protect What You Love is about.

Columbia Sportswear's TV spot 'Protect What You Love' is a powerful and inspiring commercial that tells the story of the brand's commitment to protecting the planet and preserving the environment for future generations.

The commercial begins with a breathtaking view of nature's beauty. As we see the stunning mountain ranges, forests, lakes, and rivers, the voiceover emphasizes the importance of protecting these natural wonders. The voiceover then introduces Columbia Sportswear's commitment to sustainability, highlighting the brand's use of eco-friendly materials and the development of innovative technologies that reduce the environmental impact of their products.

The commercial then showcases different outdoor activities, such as hiking, camping, and fishing, and emphasizes the importance of enjoying these activities while also protecting the planet. The message is clear: if we want to continue to enjoy the natural world, we must take responsibility for protecting it.

Throughout the commercial, Columbia Sportswear's logo appears along with the message, "We believe that the outdoors is ours...protect it." This message serves as a reminder that, as outdoor enthusiasts, we all have a role to play in preserving the planet and ensuring that future generations can also enjoy the beauty of nature.

Overall, Columbia Sportswear's TV spot 'Protect What You Love' is a powerful message of environmental responsibility and a call to action for all outdoor enthusiasts to protect the planet. The commercial is inspiring and thought-provoking, reminding us that we can all make a difference in protecting the planet and preserving nature for generations to come.

Columbia Sportswear TV commercial - Protect What You Love produced for Columbia Sportswear was first shown on television on May 22, 2023.