authentic outdoor apparel and footwear Founded in 1938, the Columbia brand is known for authentic outdoor apparel and footwear designed with innovation, function, quality, and the highest value-gear suited for all seasons, activities, and locations.

As a global apparel and footwear company with over 80 years of being ourselves and not apologizing for it, we've seen a lot and done a lot. But our motto remains: “It's perfect.

Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

Columbia Sportswear Company is a global leader in the design, sourcing, marketing, and distribution of outdoor and active lifestyle apparel, footwear, accessories, and equipment.

Columbia Sportswear began as a family-owned hat distributor. Former chairwoman Gert Boyle's parents, Paul and Marie Lamfrom, fled Nazi Germany in 1937 and immediately purchased a Portland hat distributorship. The company became the Columbia Hat Company, named for the nearby Columbia River.

All Columbia brand products carry the Columbia Sportswear "Bug" emblem. The "Bug" is simply a stylized graphic representation of a basic textile weave pattern that was adopted as the corporate logo in 1978. The Company was founded in 1938 by the parents of Chairman of the Board, Gert Boyle.

Consumer Care. All Columbia brand products carry the Columbia Sportswear "Bug" emblem. The "Bug" is simply a stylized graphic representation of a basic textile weave pattern that was adopted as the corporate logo in 1978. The Company was founded in 1938 by the parents of Chairman of the Board, Gert Boyle.

Columbia College improves lives by providing quality education to both traditional and nontraditional students, helping them achieve their true potential.

The Gold Standard was a system under which nearly all countries fixed the value of their currencies in terms of a specified amount of gold, or linked their currency to that of a country which did so.

The term gold standard refers to a benchmark that is the available under reasonable conditions. Indeed, is not the perfect test, but merely the best available one that has a standard with known results. This is especially important when faced with the impossibility of direct measurements.

Football, cycling, and roller skating are the most popular sports in Colombia. The Government of Colombia sponsors numerous individuals and teams nationally and internationally through the Ministry of Culture to enable sportspeople to represent Colombia in competition.

Columbia Sportswear Strengths The brand's unique digital marketing for every sports outfit has been a success. The brand is present in more than 72 countries through over 13000 retailers. The brand owns all the facets of the production process which helps it maintain the economies of scale.