Lee Brice Bojangles TV Spot, 'Splitsies' Featuring Dale Earnhardt Jr., Lee Brice - iSpot.tv.

Five-Time NASCAR Champion In 1998 and '99, Earnhardt won consecutive championships in the NASCAR Busch Grand National Series (now Xfinity Series), where he also won 24 races, in addition to his 26 premier series victories.

Over the course of his driving career, Earnhardt entered 676 Winston Cup races, won 76 of them, and amassed more than $40 million in prize money. He was also a four-time winner of the International Race of Champions series (1990, 1995, 1999, 2000).

Best Known For: Race car driver Dale Earnhardt won a record-tying seven NASCAR championships. He died after crashing during the final lap of the Daytona 500 in 2001.

Considered a larger-than-life personality, Earnhardt was one of those who helped take NASCAR from niche to mainstream. He and Jeff Gordon were some of the earliest to change the game when it came to merchandise and marketing. It wasn't just the world of NASCAR that knew the Earnhardt name.

Overall, Earnhardt has qualified for the NASCAR playoffs eight times (2004, 2006, 2008, 2011, 2012, 2013, 2014 and 2015). Earnhardt is the only third-generation NASCAR champion, achieved when he won the 1998 and 1999 NASCAR Xfinity Series titles.

Five-Time NASCAR Champion In 1998 and '99, Earnhardt won consecutive championships in the NASCAR Busch Grand National Series (now Xfinity Series), where he also won 24 races, in addition to his 26 premier series victories.

To go with his on-track success (26 Cup wins - including two Daytona 500s - and two Xfinity Series championships), Earnhardt used his stardom to extend the boundaries of NASCAR's awareness around the world. In other words, Earnhardt helped make NASCAR more famous.

His aggressive driving style earned him the nicknames "the Intimidator", "the Man in Black" and "Ironhead"; after his son Dale Earnhardt Jr. joined the Cup Series circuit in 1999, Earnhardt was generally known by the retronyms Dale Earnhardt Sr. and Dale Sr. He is regarded as one of the greatest drivers in NASCAR ...

Dale Earnhardt was the master of intimidation in NASCAR racing. He was able to drive a car beyond its limits and he would either drive past his competitors or move them out of the way on his way to the front.

Dale Earnhardt, in full Ralph Dale Earnhardt, (born April 29, 1951, Kannapolis, N.C., U.S. - died Feb. 18, 2001, Daytona Beach, Fla.), American stock-car racer who was the dominant driver in the National Association for Stock Car Auto Racing (NASCAR) during the 1980s and '90s.

Over the course of his driving career, Earnhardt entered 676 Winston Cup races, won 76 of them, and amassed more than $40 million in prize money. He was also a four-time winner of the International Race of Champions series (1990, 1995, 1999, 2000).