California Almonds and sporting legend Deion Sanders demand you 'Own Your Prime' in a playful new campaign produced by Bob Industries and directed by Tim K.

I am Almond Girl Jenny. I am an almond farmer, mom of two, farm wife, writer, creator, believer and coffee lover. I am an advocate for keeping our farm sustainable into the next generation. My husband and I are both 4th generation California farmers.

According to Lester, an almond mom is a person who is usually “stuck in diet culture,” and likely grew up hearing phrases such as “a moment on the lips, a lifetime on the hips,” and “you're not hungry, you're bored.” ”The almond mom phenomenon is rooted in fat phobia and internalized bias,” Lester told TODAY Parents.

The term stems from a 2013 episode of Bravo reality show The Real Housewives of Beverly Hills, featuring star Yolanda Hadid and her then-teenage daughter, Gigi. Gigi, who is now a model, told her mother over the phone that she was “feeling really weak”, having only eaten “half an almond”.

Gwyneth Paltrow drew backlash after revealing her daily wellness routine and diet this week. The actress was called an "almond mom," a term used to describe parents with restrictive eating habits. The term was previously used to describe Yolanda Hadid's controversial advice to her daughter Gigi.

The term stems from a 2013 episode of Bravo reality show The Real Housewives of Beverly Hills, featuring star Yolanda Hadid and her then-teenage daughter, Gigi. Gigi, who is now a model, told her mother over the phone that she was “feeling really weak”, having only eaten “half an almond”.

”The almond mom phenomenon is rooted in fat phobia and internalized bias,” Lester told TODAY Parents. “She projects her own fears onto her children and in doing so, teaches them that she doesn't accept them unless they're at a weight that may be unattainable.”

The term stems from a 2013 episode of Bravo reality show The Real Housewives of Beverly Hills, featuring star Yolanda Hadid and her then-teenage daughter, Gigi. Gigi, who is now a model, told her mother over the phone that she was “feeling really weak”, having only eaten “half an almond”.

According to Lester, an almond mom is a person who is usually “stuck in diet culture,” and likely grew up hearing phrases such as “a moment on the lips, a lifetime on the hips,” and “you're not hungry, you're bored.” ”The almond mom phenomenon is rooted in fat phobia and internalized bias,” Lester told TODAY Parents.

The "almond mom" hashtag took off on TikTok last year after a 10-year-old clip from "The Real Housewives of Beverly Hills" resurfaced, featuring a young Gigi Hadid telling her mom Yolanda on the phone she was "feeling really weak" after eating an almond. Supermodel Emme speaks with ABC News' Deborah Roberts.

According to Lester, an almond mom is a person who is usually “stuck in diet culture,” and likely grew up hearing phrases such as “a moment on the lips, a lifetime on the hips,” and “you're not hungry, you're bored.” ”The almond mom phenomenon is rooted in fat phobia and internalized bias,” Lester told TODAY Parents.

In Christianity, the almond, with its seed concealed behind an outer hull and a hard shell, symbolizes the purity of the virgin and the hidden godliness within the human shape of Jesus.