What the First Book TV commercial - Ion Media: Real Consequences is about.

The First Book TV Spot, 'Ion Media: Real Consequences' is an advertisement that aims to bring awareness to the issue of child literacy in America. The spot begins with a stark white background, with the words "1 in 4 children in America grow up without learning how to read" appearing in bold, black letters. The voiceover then explains that the consequences of illiteracy are real, and can include dropping out of school, poverty, and even prison.

As the voiceover continues, the spot shifts to show real children who are struggling with reading and writing. The children are shown holding up signs with words and letters on them, some of which they struggle to recognize and pronounce. The faces of the children are full of frustration and embarrassment, highlighting the emotional toll that illiteracy can take.

The spot then offers a solution - First Book. The voiceover explains that First Book provides books and resources to children in need, helping to address the root causes of illiteracy. The spot ends with the words "Because every child deserves a chance to succeed" appearing on screen.

Overall, the First Book TV Spot, 'Ion Media: Real Consequences' is a powerful advertisement that highlights the real-world impact of illiteracy on children's lives. By showcasing the struggles of real children while also offering a real solution to the problem, the spot encourages viewers to take action and support efforts to improve child literacy across America.

First Book TV commercial - Ion Media: Real Consequences produced for First Book was first shown on television on May 16, 2020.