What the First Book TV commercial - ABC: Magic of Books is about.

The First Book TV Spot, 'ABC: Magic of Books', is a heartwarming commercial that captures the joy of reading and the magic it brings into our lives. The commercial features young children smiling and engaging with books, as they learn the alphabet and other important skills.

The commercial begins with a group of children excitedly opening a box of books. As they sift through the pages, they come across a series of colorful and captivating letters. The kids are immediately drawn in by the beauty of the books and begin to explore the world of reading.

As the commercial progresses, the children begin to chant the alphabet, excitedly pointing out the different letters on the page. As each letter is highlighted on the screen, we see images of children engaging with the books, learning about the magic of the alphabet and all the possibilities it creates.

The commercial ends with the children's voices crescendoing to a joyful anthem that celebrates the magic of books. The voiceover encourages viewers to support First Book, a nonprofit organization that works to provide children in need with books and educational resources.

Overall, the First Book TV Spot, 'ABC: Magic of Books', is a beautiful celebration of the joy of reading and the importance of providing all children with access to books and resources that foster love for learning.

First Book TV commercial - ABC: Magic of Books produced for First Book was first shown on television on January 23, 2019.