Starbucks has placed ads in national print publications, used billboards and run radio spots. As far back as the mid-1990s, the company dabbled in television advertisements in some markets. More recently, it has run some TV ads for bottled beverages, but they weren't considered ads for the stores generally.

Through a tracking study, Starbucks found that its out-of-home media (billboards, kiosk ads, vehicle wraps) was as efficient as its other traditional media. Editor's note: Ann L. Breese is marketing research director for Seattle-based Starbucks Coffee Company.

How Starbucks used the top-of-mind strategy instead of commercials. As far as Starbucks goes, the reason for their lack of traditional advertising is much more straightforward: they don't need it!

Starbucks advertises its product through a multitude of mediums, including social media, TV spots, and ads. It's the combination of marketing media that makes their brand distinctive, and it's the consistent message that gets across every time that distinguishes them.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

The Starbucks logo is circular. The design also features the brand name in a wordmark inside the circles with two stars on either side. The newest logo design features an enlarged Siren with no stars and a wordmark. A circle is amongst the most commonly used shapes in graphic design.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Starbucks is popular because it provides a welcoming, ambient space to enjoy its drinks. While comparatively expensive, Starbucks' drinks offer affordable luxury from a coveted brand. The company's strategic digital strategy, limited edition drinks, and app add to its allure.

Founded in 1971 in the city of Seattle, USA, the brand has changed the way the world drinks coffee outside home and work. Starbucks has been responsible for creating the concept of a third place between home and work where people can relax, enjoy a cup of coffee and experience the inviting ambience.

Building a Strong Brand: One of the core elements of Starbucks' marketing strategy is the cultivation of a powerful brand identity. Starbucks has positioned itself as a premium coffee brand, emphasizing quality, sustainability, and a unique customer experience.

Starbucks targets high-income, educated customers who are willing to pay more for premium coffee. The company adopts an innovative and adaptive global marketing strategy centred around 4 marketing mix elements - price, product, promotion and place. Starbucks always places quality and customer value first.