Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader...
The Columbia OutDry Diamond Extreme Jacket TV Spot titled 'Drone' portrays the durability and waterproofing capabilities of the jacket in a unique way. The commercial opens with a drone flying low over a group of people standing in the rain, all wearing the Columbia OutDry Diamond Extreme Jacket. As the drone flies closer, viewers can see the water beading off the jackets, indicating the durability and waterproofing of the jackets.
In the next scene, the drone flies over a steep mountain cliff, and the camera zooms in to show a mountaineer using a pickaxe to ascend. It's pouring rain, but the mountaineer remains dry and warm in his Columbia OutDry Diamond Extreme Jacket. The drone captures the moment beautifully, showing how the jacket's waterproofing capabilities allow you to take on the elements confidently.
In the final scene, the drone is flying from behind a snowplow as it clears a snowy road. A pedestrian is walking by in the snow, and they pause to adjust their hood, revealing they are wearing the Columbia OutDry Diamond Extreme Jacket. The jacket keeps them warm and dry even in the coldest and wettest conditions.
The commercial ends with the voiceover, "The Columbia OutDry Diamond Extreme Jacket. Always dry, always ready." The spot showcases the jacket's performance in extreme conditions, ensuring that it's perfect for anyone who wants to stay comfortable and dry on their outdoor adventures.
Columbia OutDry Diamond Extreme Jacket TV commercial - Drone produced for Columbia Sportswear was first shown on television on March 14, 2016.
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