What the Lyrica TV commercial - Hardware Business is about.

The Lyrica TV spot titled "Hardware Business" is a captivating and informative advertisement that communicates the benefits of the pain medication known as Lyrica. The ad opens with a woman in her 40s walking around a hardware store looking visibly uncomfortable. She is approached by an employee who notices her discomfort and asks if she needs help.

The woman describes the pain in her feet and explains how it has affected her daily life. The hardware store employee mentions that he too suffered from nerve pain and recommends Lyrica. He tells the woman that Lyrica is a treatment option that has worked for him and that it may also work for her.

The advertisement seamlessly transitions from the hardware store to the woman's home where she is seen taking Lyrica and experiencing relief from the excruciating pain in her feet. As she walks around her house with ease, the TV spot ends with an invitation to visit the Lyrica website to learn more about the medication and how it can help alleviate nerve pain.

This TV spot effectively communicates the benefits of Lyrica as a pain medication that can alleviate nerve pain and improve overall quality of life. It also supports the use of the medication by using a relatable scenario, employing everyday language and offering a solution for those suffering from nerve pain. Overall, the "Hardware Business" commercial is a powerful communication tool that has resonated with patients around the world and significantly increased the popularity of Lyrica as a viable treatment option for nerve pain.

Lyrica TV commercial - Hardware Business produced for Lyrica was first shown on television on January 6, 2019.