In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

This year's Daytona 500 might draw fewer viewers than all three of those programs, but ad rates are also much lower – topping out at $600,000 for a 30-second spot this year – meaning that advertisers are still getting one of the best bargains on TV.

The Daytona 500 The Daytona 500....often called the Super Bowl of NASCAR....

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

between $5 and $100 per 1,000 viewers Average TV Ad Broadcasting Costs For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

One reason why it felt like there were a lot of commercials is that Fox front-loaded their ad breaks. Frontloading for a NASCAR broadcast is when the network shows more commercial breaks earlier in the race in order to show fewer ads during the closing stages of the race.

The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.

The inaugural Daytona 500 was held in 1959 coinciding with the opening of the speedway and since 1982, it has been the season-opening race of the Cup series. The Daytona 500 is regarded as the most important and prestigious race on the NASCAR calendar, carrying by far the largest purse.

NASCAR, in full National Association for Stock Car Auto Racing, sanctioning body for stock-car racing in North America, founded in 1948 in Daytona Beach, Fla., and responsible for making stock-car racing a widely popular sport in the United States by the turn of the 21st century.