New Zealand The breadth of podcasts the product has appeared on makes one thing clear: Chris Ashenden, Athletic Greens's founder, wants everyone to drink his product. “There's this cultural phenom where people want to be in control of their own health,” said Mr. Ashenden, an entrepreneur from New Zealand, where AG1 is produced.

My name's Chris Ashenden, and I'm the Founder and CEO of Athletic Greens. Our product, called AG1, is a product that massively takes the friction out of how you can cover your nutritional bases every day. I founded this company back in 2009, with a proper launch in 2010. I've had a lifetime journey as an entrepreneur.

Athletic Greens (AG1) is a nutrient-rich powder supplement, popular with fitness influencers on TikTok. The brand promises increased energy levels, improved gut health, and immune system support. Though AG1 had some benefits and was easy to use, the results were not evident enough to justify the cost.

The AG1 Supplement A raw superfood complex consisting of organic spirulina, lecithin, organic apple powder, inulin, organic wheat grass juice powder, organic alfalfa powder, organic chlorella powder and more.

Some of the cost may be due to its ingredient list, which contains a whopping 75 vitamins, minerals, adaptogens, and more. But AG1's price may be driven more by the third-party certification process it goes through.

Founded in 2010 by CEO Chris Ashenden, Athletic Greens is known for its flagship product, AG1, a powder that can be made into a drink with 75 vitamins, minerals and nutrients meant to boost health and energy.

The company Athletic Greens was founded in 2010 in New Zealand. Its goal was to help people take ownership of their health by providing them with comprehensive and convenient daily nutrition. The company is still called Athletic Greens, but the name of the greens powder changed to AG1 in 2021.

Athletic Greens valued at $1.2B after bagging $115M to expand nutrition drink footprint. Athletic Greens, which created AG1, a powdered beverage designed to provide daily nutrition, raised $115 million in new funding that boosts its pre-money valuation to $1.2 billion.

Why Is Athletic Greens So Expensive? “Expensive” is relative. Still, $100 for a single pouch of greens powder raises eyebrows for just about anyone. Some of the cost may be due to its ingredient list, which contains a whopping 75 vitamins, minerals, adaptogens, and more.

one scoop a In other words, Athletic Greens is suitable for almost any lifestyle and one scoop a day can replace the majority of your supplement board.

There are a lot of greens powders out there, but if you're specifically looking for options that rival Athletic Greens, here's that list:

• Enso Supergreens.
• Vibrant Health Green Vibrance.
• Amazing Grass Greens Blend Original.
• Bloom Greens & Superfoods.
• Naked Nutrition Naked Greens.

$79 every month If you buy the monthly subscription, AG1 costs $79 every month (30-day supply). While not as robust as AG1's ingredient rap sheet, the popular Garden of Life greens powder is just $33, and only $22 if you've got Amazon Prime.