What the Pier 1 Imports TV commercial - Color Your Home Happy is about.
The Pier 1 Imports TV spot titled 'Color Your Home Happy' is a perfect showcase of the brand's commitment to bringing joy, color, and style into their customers' homes. The commercial opens with a woman sitting on a Pier 1 couch, surrounded by colorful pillows and blankets, looking completely at ease. The camera then takes the audience on a tour of various parts of the house, showcasing different Pier 1 products.
One of the highlights of the ad is the wall-to-wall shelves filled with colorful, hand-painted ceramic vases, each one unique. The scene is awe-inspiring and showcases the wide variety of products that Pier 1 has to offer. As the commercial progresses, we see other items like hand-woven rugs, intricate curtains, and beautiful framed prints being showcased.
The upbeat, cheerful music in the background, coupled with the vibrant visuals, make this commercial a pleasure to watch. Everything about the ad, from the carefully curated decor to the serene atmosphere, exudes a sense of welcoming comfort that would make anyone want to create a space like this in their own home.
Overall, the 'Color Your Home Happy' commercial from Pier 1 Imports is a testament to the company's eye for detail and commitment to providing customers with beautiful, stylish, and unique products to turn their homes into beautiful, comfortable, and welcoming spaces.
Pier 1 Imports TV commercial - Color Your Home Happy produced for
Pier 1 Imports
was first shown on television on March 19, 2017.
Frequently Asked Questions about pier 1 imports tv spot, 'color your home happy'
Pier 1 Imports
Type | Public |
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Successor | Retail ECommerce Ventures (d.b.a. as Pier 1 Imports Online, Inc.) |
Headquarters | Fort Worth, Texas, U.S. |
Number of locations | >1,000 (at peak in January 2020) |
Area served | United States Canada |
Pier 1 filed for bankruptcy early on in 2020. It also tried and failed to find a buyer for the business. Because of COVID-19, the chain will be closing all stores still remaining in the United States - not half of their stores, as was announced earlier in 2020.
Charles Tandy was impressed enough to request the opportunity to open another Cost Plus Imports store while securing the rights to establish additional stores. Cost Plus Imports became Pier 1 Imports in 1966, selling unusual home goods and furnishings from India and Southeast Asia.
Fort Worth, TXPier 1 Imports / Headquarters
On May 30, it was announced that Pier 1 Imports had received court approval to liquidate all locations. Pier 1 announced that they plan to close all stores by the end of October 2020.
Pier 1 filed for bankruptcy early on in 2020. It also tried and failed to find a buyer for the business. Because of COVID-19, the chain will be closing all stores still remaining in the United States - not half of their stores, as was announced earlier in 2020.
The biggest problem Pier 1 faces is its inability to find a sweet spot. In its heyday, Pier 1 offered aesthetically interesting items that were slightly cheaper than top design brands but more expensive than the average discount furniture warehouse. Today, the market for this type of product no longer exists.
In July 2020, Retail ECommerce Ventures (REV) bought the rights to Pier 1 and planned to revive the brand as an ecommerce store. At the end of October 2020, Pier 1 Imports closed its remaining stores and transferred its website to REV, which is doing business as Dallas-based Pier 1 Imports Online, Inc.
After closing all its stores earlier this year, Pier 1 Imports is back - kind of. The home furnishings retailer relaunched last week as an online-only store at Pier1.com.
After acquiring Pier 1's trademark name, intellectual property, data and e-commerce assets, new owner Retail Ecommerce Ventures (REV) is relaunching the retail brand as an online store, according to a Thursday press release. Pier 1 closed its brick-and-mortar stores earlier this year as part of its bankruptcy plan.
Roughly 540 brick-and-mortar stores and its online operations shuttered last fall. Online sales, however, are now in full force for Pier 1.
Pier 1 Imports
Type | Public |
---|
Traded as | NYSE: PIR (1970–2020) |
Industry | E-commerce, retail |
Founded | 1962 (as Cost Plus Imports) San Mateo, California, U.S. |
Defunct | October 31, 2020 (as a physical store) |