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Discover Card TV commercial - Freeze It
Discover Card

Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...

What the Discover Card TV commercial - Freeze It is about.

Discover Card TV commercial - Freeze It

Title: Discover Card TV Spot Analysis: 'Freeze It'

Introduction:Discover Card is known for its innovative approach in the credit card industry, constantly introducing new features and benefits to enhance the cardholder experience. One of their impactful television commercials, 'Freeze It', captures the essence of their customer-centric philosophy.

Synopsis:In the 'Freeze It' TV spot, Discover Card emphasizes its security feature that allows cardholders to freeze their accounts instantly. The commercial aims to highlight the peace of mind and control that Discover Card provides its customers in the event of a lost or stolen card.

Scene 1:The ad opens with a confident and composed female cardholder enjoying her day, navigating through a bustling city street. As she walks, she glances at her Discover Card, poised and ready for any situation.

Voiceover (V.O.): "Introducing Freeze It, the newest security feature from Discover Card."

Scene 2:Suddenly, the atmosphere shifts, and the cardholder's face registers a momentary sense of panic. She realizes her wallet has gone missing from her handbag.

Scene 3:In a display of calm determination, the cardholder promptly pulls out her smartphone, opens the Discover Card app, and selects the 'Freeze It' option.

Voiceover (V.O.): "Now, you have the power to protect your card with a tap of a button."

Scene 4:As the cardholder taps the 'Freeze It' button, the scene transitions to a mesmerizing visual effect. The words "FREEZE IT" appear on the screen, encasing the cardholder and the entire city in an ice-like texture, symbolizing the protection and security provided by Discover Card.

Voiceover (V.O.): "Freeze It instantly freezes your account to prevent new purchases."

Scene 5:Confidently, the cardholder walks away from the frozen cityscape, untroubled by any possible fraudulent activities that might have occurred due to her misplaced card.

Scene 6:The ad wraps up with the cardholder enjoying a drink with friends at a lively café, showing that she can now enjoy peace of mind, thanks to the 'Freeze It' feature.

Voiceover (V.O.): "Discover Card, protecting what matters most."

Conclusion:The Discover Card TV spot, 'Freeze It', effectively communicates the card's security feature by demonstrating how cardholders can freeze their accounts instantly with a simple tap on their smartphones. The commercial showcases Discover Card's dedication to providing its customers with peace of mind and control over their account security, ensuring a worry-free experience.

Note: Please keep in mind that this analysis is a fictional interpretation of a Discover Card TV Spot. Real advertisements may differ in content and execution.

Discover Card TV commercial - Freeze It produced for Discover Card was first shown on television on April 14, 2015.

Frequently Asked Questions about discover card tv spot, 'freeze it'

A freeze prevents anyone from using your credit card without having to report it as lost or stolen. With Discover, you can use Freeze it® to freeze your account in seconds with an on/off switch either on the mobile app or website to prevent new purchases, cash advances, and balance transfers.

Message a U.S. -based agent to get your questions answered. We're available to help you 24 hours a day*. You can reach a live agent anytime by calling 1-800-347-2683. Certain specialized customer service agents may not be available 24/7.

Under security you will see an option which says freeze. Account go ahead and tap on freeze. Account. And on this screen you can read what happens when you freeze your account.

In general, it's worth freezing your credit today to prevent criminals from opening new accounts in your name. Even though it's a hassle to unfreeze it when you want to apply for credit, it's the easiest and cheapest way to protect yourself from identity theft.

While the Freeze can be deadly, it comes with a high risk. Due to the one-second delay before a card is placed, it is easy to mistime and cast it after either the player's troops or the opponent's troops are already defeated, resulting in a waste of 4 Elixir.

1-800-347-2683 If you need immediate access, you can contact Customer Service at 1-800-Discover (1-800-347-2683).

Contact Us

  1. Open an account, or bank by phone 1-800-347-7000. For calls from a TDD/TTY device 1-800-347-7454. Online Banking Technical Support 1-800-290-9885.
  2. Discover Student Deposits Program 1-800-767-7344. Account Agreement 1-800-983-1245.
  3. Identity Verification 1-866-598-7726. Inactive Accounts 1-888-204-8999.

If you misplace your credit card, you can probably relieve some angst immediately: Many major credit card issuers now let you lock or freeze your card for free, so it can't be used by a thief. But even when your card isn't compromised, you can use its card-lock feature strategically for other reasons.

Freezing your card isn't a notification that your card is lost or stolen, or that there have been unauthorized transactions on your account. It's simply a way to confirm no transactions can be made until you find your card.

A freeze can give you a false sense of security - you may still be susceptible to credit fraud or other fraud involving your Social Security number.

This will help prevent credit card fraud, in which a fraudster makes purchases or takes out cash advances with your card. You may also choose to freeze a credit card to prevent yourself from using it, potentially if you're eager to pay off credit card debt.

Freezing a credit card for lost or stolen cards This is to prevent fraud and will stop use of your card by anyone else. But it is a temporary measure if you think you've misplaced your card, which means that if you find it you can later remove the freeze.

Videos

Watch Discover Card TV Commercial, 'Freeze It'

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Actors

Actors who starred in Discover Card TV Spot, 'Freeze It'

Abigail Klein photo
Alexis Krause photo
Andrea C. Robinson photo
Bruce Wexler photo
Chris Muto photo
Jason Boyce photo
Joseph Slaughter photo
Leigh Bush photo
Rebecca Ocampo photo
Sancho Martin photo
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