IntroductionClorox is an American global manufacturer and marketer of consumer and professional products. The company is headquartered in Oakland, California, and operates in over 20 countries. Clorox...
The Clorox Smart Tube TV spot, 'Benjamin Franklin' features the legendary inventor, Benjamin Franklin, playing the role of a Clorox salesman. In the ad, Franklin convinces a woman to buy Clorox with the new Smart Tube technology, which allows for every ounce of the cleaning fluid to be used.
The ad opens with the interior of a living room where Benjamin Franklin is busy demonstrating his latest invention, the Clorox Smart Tube. A woman enters soon after and expresses doubt about being able to use every last drop of the liquid, but Franklin reassures her and encourages her to buy it.
As Franklin goes on to demonstrate the advantages of the Smart Tube technology, he uses his captivating charisma and wit to convince the woman to make a purchase. He is skilled at making his sales pitch sound appealing and convincing, even referencing his historical achievements to add credibility to his claims.
Overall, the Clorox Smart Tube TV spot, 'Benjamin Franklin' is a creative and humorous take on the traditional product advertisement. It uses a historical figure to present the product in a memorable and unique way, while still showcasing its advantages and benefits.
Clorox Smart Tube TV commercial - Benjamin Franklin produced for Clorox was first shown on television on March 3, 2013.
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