The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...
In The Real Cost TV Spot, '7000 Chemicals,' the viewer is presented with a stark reminder of the hidden dangers of smoking. The commercial opens with an uncomfortable close-up of a cigarette being lit, before cutting to a series of images that depict the hazardous chemicals contained within tobacco smoke.
The ad's narrator explains that there are over 7,000 chemicals in each cigarette, including arsenic, formaldehyde, and cyanide. As the camera zooms in on the cigarette yet again, the viewer is urged to consider the long-term health effects of smoking, including lung cancer, heart disease, and stroke.
The commercial concludes by reminding the viewer that smoking is not just harmful to the smoker but to those around them, and urges viewers to quit smoking as soon as possible to reduce their risk of illness or death.
Overall, The Real Cost TV Spot, '7000 Chemicals' is a powerful and sobering reminder of the health hazards of smoking. By highlighting the deadly toxins present in cigarettes, the commercial conveys the urgent message that smoking is not only harmful but can be fatal. It urges smokers to quit before it's too late, appealing to both a sense of self-preservation and consideration for others.
The Real Cost TV commercial - 7000 Chemicals produced for The Real Cost was first shown on television on November 16, 2014.
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