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GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do is about.

GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do

Title: GEICO TV Spot: Tarzan Fights Over Directions - It's What You Do

Introduction:In this hilarious GEICO TV spot titled "Tarzan Fights Over Directions: It's What You Do," we are taken on a whimsical jungle adventure with an unexpected twist. GEICO brings us a lighthearted and highly entertaining ad that perfectly showcases their commitment to helping customers in unusual situations. Let's dive into the wild journey of Tarzan and his navigation troubles!

Synopsis:The commercial begins in the heart of a dense and tropical rainforest. We see Tarzan swinging through the trees with his iconic yell, displaying his impressive vine-swinging skills. Suddenly, Tarzan and his trusty sidekick, the renowned ape, Cheeta, come to a halt, utterly lost.

Scene 1:Tarzan scratches his head in confusion, realizing that he has no idea which way to go. Cheeta tries to assist by pointing in a random direction, but Tarzan promptly dismisses it, indicating that even Cheeta's instincts can't be relied upon in this predicament. The situation calls for a different approach.

Scene 2:In the midst of this confusion, a GEICO representative emerges from behind a tree, dressed in their signature khaki uniform. The GEICO representative calmly offers to help Tarzan navigate through the jungle. Surprised but grateful, Tarzan accepts the generous offer without hesitation.

Scene 3:To everyone's amusement, the GEICO representative pulls out a smartphone with the GEICO mobile app installed. They seamlessly guide Tarzan through the jungle with the help of the app's GPS feature, highlighting GEICO's dedication to providing innovative and helpful solutions in any situation.

Scene 4:As Tarzan and Cheeta confidently follow the GEICO representative's directions, they encounter some comical obstacles along the way. From narrowly avoiding swinging branches to hilariously misinterpreting the call of a wild animal, the trio faces unexpected challenges with Tarzan's unique jungle perspective, evoking laughter and highlighting the spot's light-hearted tone.

Scene 5:Finally, Tarzan reaches his intended destination, thanks to the accurate directions provided by the GEICO representative. Feeling victorious, Tarzan expresses his gratitude and acknowledges that while Tarzan may know his way around the jungle, GEICO knows their way around insurance.

Conclusion:In this GEICO TV spot, "Tarzan Fights Over Directions: It's What You Do," the insurance company effectively blends humor, adventure, and relatability to engage viewers. The hilarious portrayal of Tarzan seeking guidance from a GEICO representative demonstrates the company's dedication to providing assistance and reliable support in unconventional situations. Through this imaginative ad, GEICO emphasizes their commitment to being there for their customers, no matter the circumstances.

GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do produced for GEICO was first shown on television on February 4, 2016.

Frequently Asked Questions about geico tv spot, 'tarzan fights over directions: it's what you do'

Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

Jake Wood The current voice actor playing the role of the Gecko is Jake Wood. Wood is an English actor who starred in the long-running series 'East Enders' until 2021, and several films including 'The Illusionist' (2006), 'Vera Drake' (2004), and 'Red Dwarf' (1999).

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

Remember the commercial that pitted the Chihuahua against the Gecko in a spokesanimal audition? The GEICO Gecko's real name is Martin, named after the advertising agency that created him. This character is so beloved that GEICO is working hard to protect his good name.

Madagascar giant day gecko Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko. Madagascar giant day gecko (Phelsuma grandis) this species is the true-life model for the GEICO gecko.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

State Farm State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time.

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Actors

Actors who starred in GEICO TV Spot, 'Tarzan Fights Over Directions: It's What You Do'

Jeff Torres photo
Jessica Makinson photo
Agenices

Agenices of the GEICO TV Spot, 'Tarzan Fights Over Directions: It's What You Do'

GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Tarzan Fights Over Directions: Its What You Do
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Car Insurance
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