What the Travelocity TV commercial - In a Pickle is about.

Title: Travelocity TV Spot, 'In a Pickle'

Introduction:In the bustling world of commercials, Travelocity has managed to captivate audiences with their creative and whimsical advertisements. One such TV spot titled, 'In a Pickle,' takes viewers on a journey that combines humor, adventure, and the spirit of travel. This quirky ad captures the essence of Travelocity's brand by showcasing their commitment to helping travelers find the best deals and navigate through unexpected situations. Let's dive into the details of this charming TV spot.

Synopsis:The 30-second TV spot begins with an aerial shot of a picturesque countryside, bathed in golden sunlight. The melody of a cheerful ukulele tune sets the lighthearted tone as the camera zooms in on a small village fair. The familiar gnome, a recurring character in Travelocity's advertising campaigns, is taking center stage.

As the gnome strolls through the fairground, the camera focuses on his joyful expression, as if he were on a grand adventure. Suddenly, a mishap occurs - a frantic pickle vendor accidentally drops a jar of pickles, causing them to scatter all over the ground.

Amid the chaos, the gnome seizes the opportunity and sees it as his chance for an exciting challenge. He starts picking up the pickles one by one, turning it into a playful game. With each pickle he grabs, a travel destination appears, transforming him and the surroundings.

The gnome's adventure begins as he picks up a pickle, and he finds himself in the heart of a vibrant Brazilian carnival. The scene quickly shifts as he grabs another pickle and lands in the snowy landscapes of the Swiss Alps, surrounded by majestic mountains. Each pickle he picks up serves as a teleportation device, transporting him to a unique destination.

In the final moments of the TV spot, the gnome triumphantly picks up the last pickle, transporting him to a tropical paradise with pristine beaches and crystal-clear waters. He takes a moment to bask in the beauty of the location before revealing the Travelocity logo and tagline. A voiceover enthusiastically announces, "Travelocity, helping you get where you're going!"

The commercial concludes with the gnome triumphantly flipping his hat in the air, signifying a successful adventure and a job well done.

Conclusion:Travelocity's TV spot, 'In a Pickle,' is a delightful and playful advertisement that immerses viewers in the magical world of travel. With its humor, enchanting visuals, and catchy song, the ad succeeds in capturing the spirit of adventure that travel embodies. From Brazilian carnival to the Swiss Alps and a tropical paradise, the gnome's journey represents Travelocity's commitment to helping travelers explore the world, even in the face of unexpected challenges. This whimsical and imaginative commercial leaves a lasting impression, reminding viewers that Travelocity is their go-to place for all their travel needs.

Travelocity TV commercial - In a Pickle produced for Travelocity was first shown on television on January 13, 2013.