According to TheRichest, Johnson's deal with Under Armour is $25 million. The venture became such a huge hit that when it launched headphones as a part of its collection, they too were sold out in just 72 hours.

The agreement builds on Under Armour's relationship with XFL co-owner Dwayne 'The Rock' Johnson, who signed global partnership with Under Armour in 2016. Through the endorsement deal, the brand produces the Hollywood and former World Wrestling Entertainment (WWE) star's 'Project Rock' collection.

The BSR collection and Project Rock Slides are the Official Footwear of all UFC athletes and corners.

Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. As of October 2021, his net worth was estimated at US$1.8 billion.

In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category.

Under Armour Total Long Term Debt (Quarterly): 675.03M for June 30, 2023.

That's it. Hardest worker in the room became the rallying cry.” “My Bull Skull tattoo is an anchoring symbol of my life and all that that's sacred. The bull is represented in every single Project Rock Collection.

Conor McGregor joins Reebok in celebrating their highly-anticipated Sole Fury shoe launch as part of their #SplitFrom campaign.

Project Rock replaces Reebok as the UFC's footwear sponsor as the previous contract expires. Reebok is going through a transition after Adidas AG sold the business to Authentic Brands Group Inc. for $2.5 billion last year.

Founder Dominance: Under Armour is primarily owned and controlled by its founder, Kevin A. Plank, who holds a significant portion of the company's shares and has a majority of the total voting power. This founder dominance gives Plank significant influence over the company's direction and decision-making.

Newsweek has recognized Under Armour in their inaugural Most Trustworthy Companies 2022 list. In partnership with Statista, a German company specializing in marketing and consumer data, Newsweek ranked Under Armour #2 out of 16 total companies for the Textile, Clothing, & Luxury Goods category.

According to the Piper Jaffray survey, for the third time in a row Under Armour is the No. 1 brand that upper-income male teens no longer wear, and the percentage of teens who said they no longer wear Under Armour increased from 10% in fall 2017 to 12%.