What the Wrangler TV commercial - Worn to Win is about.

In this thrilling Wrangler TV spot titled 'Worn to Win,' we are introduced to the talented and fearless Stetson Wright, a rising star in the world of professional rodeo. This captivating commercial brings together the ruggedness of the Wrangler brand and the unyielding determination of Stetson Wright as he takes on the fierce competition in the rodeo arena.

The ad opens with a wide shot of a sun-kissed western landscape, with mountains looming in the background and the dust kicking up from the corral. As the camera zooms in, we are greeted by the sight of Stetson Wright, clad in his trusted pair of Wrangler jeans, exuding confidence and steely resolve.

As the upbeat soundtrack begins to play, we witness Stetson Wright preparing for his next ride. The camera cuts to close-ups of his weathered Wrangler jeans, showcasing the marks of countless triumphs and challenges faced throughout his rodeo career. Each crease, tear, and faded patch tells a story of determination and perseverance.

The commercial seamlessly transitions to striking shots of Stetson Wright in action, gripping the reins tightly as he rides atop a powerful bucking bronco. The camera captures the intensity in his eyes and the sheer strength in his every move. Stetson's trust in his Wrangler jeans is evident – flexing with his body's every twist and turn, providing the freedom of movement essential for success in the rodeo arena.

As the adrenaline-fueled ride comes to a close, Stetson Wright dismounts his horse, revealing the sweat and dirt that come with the sport. But in the midst of the grit and exhaustion, his Wrangler jeans remain intact, a true testament to their durability and reliability.

The Wrangler TV spot ends with Stetson Wright confidently walking away, his Wrangler jeans with him every step of the way. The screen fades to black, and the iconic Wrangler logo appears, an enduring symbol of authenticity and ruggedness within the rodeo community.

With 'Worn to Win,' the Wrangler TV spot featuring Stetson Wright captures the essence of the rodeo lifestyle and the indomitable spirit shared by both the brand and the athlete. It celebrates the connection between Stetson Wright and his trusted pair of Wrangler jeans, emphasizing the ruggedness and endurance required to conquer the challenges of the rodeo arena. Ultimately, this TV spot serves as a powerful reminder that wearing Wrangler is synonymous with embracing a life lived fearlessly, always ready to take on whatever the rodeo throws your way.

Wrangler TV commercial - Worn to Win produced for Wrangler was first shown on television on December 5, 2022.