What the University of Missouri TV commercial - Columns is about.

The University of Missouri TV Spot, 'Columns' is a powerful and moving advertisement that showcases the unique qualities of the university. The ad features the school's iconic "columns," which represent the university's fundamental principles of academic excellence, research, and service.

The ad opens with a shot of four students standing in front of the iconic columns, the focal point of the university's main quad. As the camera pans out, viewers are treated to stunning aerial shots of the sprawling green campus and its beautiful architecture.

Throughout the ad, the students express their experiences of how the university has impacted their lives. They talk about the friendliness of the staff and the professors' willingness to give personalized attention to students, which is reflected in the high course completion rates.

The ad also includes clips of students engaged in diverse activities such as research, community service, and athletics, all of which reflect the university's commitment to creating well-rounded individuals. The ad concludes with a shot of a graduating senior walking towards the columns, symbolizing the ultimate goal of every student, which is a degree from the University of Missouri.

Overall, the University of Missouri TV Spot, 'Columns' is an inspiring and heartfelt advertisement that effectively captures the essence of the university. By showcasing its various attributes through the experiences of its students, the ad leaves a lasting impression on viewers, enticing them to consider Missouri as their future education and academic destination.

University of Missouri TV commercial - Columns produced for University of Missouri was first shown on television on January 3, 2014.