What the CoverGirl Star Wars Collection TV commercial - Which Side Are You? is about.

Title: CoverGirl Star Wars Collection TV Spot, 'Which Side Are You?'

Introduction:The galaxy far, far away has collided with the world of beauty, as the iconic makeup brand CoverGirl introduced their Star Wars Collection. In a groundbreaking and visually stunning TV spot titled 'Which Side Are You?', CoverGirl invites fans to explore the battle between light and dark, portrayed through the art of makeup. This captivating commercial takes viewers on a journey that blurs the lines between the Star Wars universe and the world of cosmetics.

Scene 1: The Cosmic CatwalkThe TV spot begins with a cosmic catwalk, where models adorned in exquisite Star Wars-inspired makeup strut with confidence. As the camera pans across their faces, the unique beauty of the light and dark sides is instantly apparent. The models wearing vibrant hues of blue, silver, and white represent the light side, accentuating their natural radiance and grace. On the other side, models showcase bold and smoldering looks with dark, jet-black shades, representing the alluring power of the dark side.

Scene 2: The Force Unleashed In the next scene, the camera zooms in on a close-up of a model's face, eyes fluttering shut. Suddenly, a powerful gust of wind blows her hair back and a dazzling array of special effects reveal the transformation of her makeup. With each swipe of a CoverGirl product, her face morphs into a stunning representation of a character from the Star Wars saga.

Scene 3: Light Side MystiqueAs the camera moves to a dramatic close-up of a model's face, we witness the captivating allure of the light side. The model's eyes shimmer with starry reflections, reflecting the purity and hope that embodies the light side. Her lips are adorned with a glimmering shade of rose gold, reminiscent of the sunsets on peaceful planets. The luminosity of her skin adds an ethereal aura that captures the essence of the light side of the Force.

Scene 4: Dark Side SeductionIn a seamless transition, the TV spot reveals the dark side's bewitching appeal. The focus shifts to another model, whose eyes are surrounded by a smokey, sultry aura that emanates power and mystery. Her lips are painted a deep, velvety shade of black, symbolizing the darkness that lurks within. The somber tones of her complexion create an air of intimidating magnetism, reflecting the allure of the dark side.

Scene 5: The ConclusionThe TV spot concludes with a breathtaking sequence where light and dark models stand face-to-face, representing the eternal struggle between good and evil. As their gazes meet, a sense of tension fills the air, leaving viewers questioning which side they align with.

Voiceover: "CoverGirl Star Wars Collection. Choose your side. Unveil your power."

Closing Shot:The screen fades to black, leaving viewers with the iconic Star Wars logo in the foreground and the CoverGirl logo shimmering in the background. The brand's tagline, "Easy, Breezy, Beautiful," morphs into "Epic, Bold, Beautiful," signifying the exhilarating fusion of two extraordinary universes.

Conclusion:The CoverGirl Star Wars Collection TV spot, 'Which Side Are You?', combines the mesmerizing worlds of makeup and Star Wars, captivating viewers with its visually stunning portrayal of the eternal struggle between light and dark. This groundbreaking collaboration not only pushes the boundaries of beauty but also encourages fans to embrace their inner power and express their individuality in a truly cosmic fashion.

CoverGirl Star Wars Collection TV commercial - Which Side Are You? produced for CoverGirl was first shown on television on October 27, 2015.