Modelo's fighting spirit is alive and well but what its drinkers are fighting for is changing. A new campaign breaking this month from Grey evolves Modelo's tagline from “brewed for those with a fighting spirit,” to “the mark of a fighter.” The WPP agency won the account last year.

Ecstasy of Gold The spots also continue to feature the same unmistakable voiceover and song Ecstasy of Gold by Ennio Morricone.

Modelo TV Spot, 'Mark of a Fighter: Abuela' Song by Ennio Morricone.

Anderson Paak on H&M's Holiday Campaign, Silk Sonic's Vegas Residency – Rolling Stone.

A model student or a model teacher, for example, is an excellent student or an excellent teacher.

Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.

This well-shot Modelo commercial raises the question: are corn tortillas more dangerous than we thought? The bulk of the ad celebrates those who make flatbreads from scratch, only to slap on a "Do not attempt" warning at the bottom of the screen. Perhaps this is a reminder not to use a tortilla press while drunk.

The Modelo Time videos originated from an Instagram user, @passdapookie, and refers to the time of day when you can finally relax and drinks some beers with your homies.

Directed by Bardia Zeinali, this campaign is the second chapter of the Brasserie Hennes universe. A festive special after the success of our Fall visit starring Anderson Paak and Chloë Sevigny alongsidemodels Paloma Elsesser, Jill Kortleve, Adut Akech Bior and Jordan Barret among others.

Before Anderson . Paak became the multi-Grammy winning artist/producer/songwriter that he is today, he was a drum student at Musicians Institute. He first began his career as Breezy Lovejoy, and eventually formed the Free Nationals, which included two fellow MI students, Jose Rios and Ron Avant.

Modelo Especial is characterized by an orange blossom honey aroma with a hint of herb. Modelo Especial contains Water, Barley Malt, Non-malted Cereals and Hops. Brewed as a model of what good beer should be, this rich, full-flavored Pilsner-style Lager delivers a crisp, refreshing taste.

Modelo Especial may be relatively light in color, but this pilsner-style lager is anything but dull or watery. A delicate, herbaceous hop profile gives way to a richer palate with notes of honey, subtle malt, and maize, buoyed by lively carbonation and punctuated with a crisp finish.