The ingredients and nutrients in Sabra hummus – beans, unsaturated fat, protein and fiber – are associated with supporting good health, such as aiding in weight management and blood glucose stability for sustained energy.

SABRA HUMMUS IS "THE SNACK YOUR SNACKS WOULD SNACK ON IF SNACKS COULD SNACK ON SNACKS" IN NEW AD CAMPAIGN.

Norman established the business in the U.S., buying access to the Yanko family's know-how and the use of the brand name (Tzabar and Sabra both refer to a type of cactus plant and are colloquially used as a reference to native Israelis.)

White Plains, New York Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York.

Sabra's Market Strategy Key to its success is Sabra's very well-defined customer profile: affluent, high-income 35-50-year-old females.

In conclusion, Sabra Classic Hummus in a 10 oz tub is a must-have for anyone seeking a delicious and versatile dip for snacking and sharing. Its smooth texture, classic flavor, and convenience make it a top-notch choice for elevating your dipping experience.

This hummus is the ultimate crowd-pleaser at gatherings, with its irresistible taste and creamy consistency enticing everyone to dip in for more. I love how Sabra Classic Hummus is a healthy and satisfying option for those looking for a flavorful dip that's also suitable for a variety of dietary preferences.

The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading hummus brand in Detroit.

Virginia All of its products are certified kosher and vegetarian and its signature hummus, sold across the country, is produced exclusively in Virginia.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Your sweet spot is a significant area, product, service, or topic that sets your brand apart from the competitors while meeting the target audience's needs.

According to Healthline, its health benefits include its high plant-based protein content, inflammation-fighting properties, and heart-healthy oils. All of these health benefits (plus many more) helped turn hummus into a popular health food snack option across the world, but especially in US culture.