What the Microsoft Windows Phone TV commercial - Siri vs. Cortana: Groundhog Day is about.

In the Microsoft Windows Phone TV spot titled 'Siri vs. Cortana: Groundhog Day,' viewers are treated to a comical and entertaining advertisement that pits two digital assistants against each other.

The ad starts with a man waking up to his phone alarm and asking Siri what the weather is like outside. Siri responds with a dull weather forecast that the man finds unimpressive. Suddenly, the man's day starts all over again, and he is trapped in a time loop.

Each morning, the man repeats the same routine of asking Siri for the weather, only to be let down once again. But one day, he decides to switch things up and use Cortana, the digital assistant on his Windows Phone.

Cortana impresses the man with her dynamic responses, and he becomes entranced by her witty humor and ability to anticipate his needs. The man finally breaks free from the time loop, thanks to Cortana's help, and is able to enjoy his day.

The 'Siri vs. Cortana: Groundhog Day' spot is a hilarious take on the battle between two rival digital assistants. Microsoft uses humor and a compelling storyline to showcase the strengths of their product over Apple's Siri. The ad highlights the power of Cortana's abilities and leaves viewers with a lasting impression of why the Windows Phone is the superior choice.

Microsoft Windows Phone TV commercial - Siri vs. Cortana: Groundhog Day produced for Microsoft Windows Phone was first shown on television on September 14, 2014.