At the same time, by implying that it's possible to also "harvest" the rainbow, the ad promotes the candy as something to be experienced, not just eaten. There are plenty of other examples of ads that bend the slogan in memorable ways, like "Believe the Rainbow" and "Transplant the Rainbow," just to name a few.

In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

Candy brand Skittles has come under fire after teaming up with GLAAD (the Gay & Lesbian Alliance Against Defamation) and making changes to its packaging to incorporate 'Black Trans Lives Matter' messaging.

In 1994, the iconic tagline "Taste the Rainbow" was created by D'Arcy Masius Benton & Bowles.

Take Skittles. For the past two years, the brand has decided to strip color from its candy shells because there's only "one rainbow" during Pride month. It's a strange gesture of respect, but nowhere near as weird as what they replaced it with: white skittles. Just think: White skittles.

Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

Why do Skittles make a rainbow in water? Skittles are made with colourful dyes and sugar. The warm water dissolves this dye and sugar and they move towards a place where there is less dye and sugar, in this case, the middle of the plate! We call this process diffusion.

We will donate $1 per every SKITTLES Pride pack sold to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.

The Skittles catchphrase is "Taste the Rainbow."

1994 Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever. To date, there have been north of 40 'Taste the Rainbow' commercials made.

The Rainbow is a novel by British author D. H. Lawrence, first published by Methuen & Co. in 1915. It follows three generations of the Brangwen family living in Nottinghamshire, focusing particularly on the individual's struggle to growth and fulfilment within the confining strictures of English social life.