SweeTARTS is not just your average candy company. With their bold and vibrant treats, they have managed to capture the hearts (and taste buds) of individuals young and old. Founded in 1962, SweeTARTS...
The SweeTARTS Soft & Chewy Ropes TV Spot titled 'Be Both: Grace & Grit' is a perfect representation of the brand's ethos. The commercial features a ballerina who is preparing for a performance while snacking on a SweeTARTS soft and chewy rope. The ballerina is showcasing the duality of being both graceful and gritty, which is in line with the brand identity of being both sweet and tart.
The message of the commercial is clear; you can be both delicate and tough, sweet and sour, and it's okay to embrace both sides of your personality. The commercial encourages viewers to be true to themselves and not be afraid to show off their multiple layers, just like the SweeTARTS candy.
The soft and chewy ropes are shown to be the perfect snack for anyone who wants to indulge in their dual nature. They are both sweet and sour, making them a delicious treat that caters to everyone's taste buds. Whether you're a ballerina preparing for a performance or someone looking for a tasty snack, SweeTARTS soft and chewy ropes have got you covered.
Overall, the TV Spot 'Be Both: Grace & Grit' is a great representation of the SweeTARTS brand. It promotes the idea of embracing yourself fully, including your different personalities, and enjoying SweeTARTS soft and chewy ropes, regardless of your preferences.
SweeTARTS Soft & Chewy Ropes TV commercial - Be Both: Grace & Grit produced for SweeTARTS was first shown on television on April 21, 2019.
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