Shell is a global group of energy and petrochemical companies with a long history dating back to 1897. It is one of the largest publicly traded oil and gas companies in the world, operating in more th...
Shell's TV Spot, 'Back on the Road' is a heartwarming tribute to the resilience and strength of the human spirit. The ad starts with a shot of a man getting ready to hit the road on his motorcycle. But just as he's about to set off, a bird dropping splatters on his helmet. Little does he know that this is just the start of his troubles.
As the man rides out, he faces numerous obstacles along the way, including a sudden rainstorm, a flat tire, and a broken-down vehicle. Each time, he perseveres and keeps his spirits up, thanks in part to the help of strangers who stop to assist him.
Despite these setbacks, the man remains determined to continue on his journey. He keeps pushing forward, with a look of fierce determination on his face. Finally, as he pulls into a Shell gas station, we see that he's not alone - a group of riders, who he met earlier in the ad, have journeyed with him and they pull in together. Together, they all fill up their bikes with Shell gasoline and hit the road again, stronger and more united than ever before.
The ad's message is clear - no matter what life throws our way, we can always get back on the road, with the help of those around us. It's a powerful reminder of the importance of perseverance and community, and it's sure to strike a chord with viewers of all ages and backgrounds.
Shell TV commercial - Back on the Road produced for Shell was first shown on television on August 31, 2020.
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