Actor Laz Alonso, famous for playing the character Mother's Milk on the Amazon Prime Video series "The Boys," shares that, despite his character's name, he is actually lactose-intolerant. Laz cooks with Lactaid milk, which allows him to make delicious recipes without the lactose. “100% Real Milk. No Lactose.”

This was also true back when the more popular “Got Milk?” ads ran nationwide. The “Wood Milk” and “Got Milk?” ad campaigns were funded by a government-created program named the Milk Processor Education Program. The program is the brainchild of giant factory farms.

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The campaign targeted women within the ages of 25-44 because studies had shown they were typically put in charge of shopping for household supplies. Plus, it was thought that they would be the most interested in the health benefits of skim milk.

The Game-Changing Strategy The "Got Milk?" marketing campaign connected with consumers' everyday experiences. This deprivation strategy reminded consumers about the anxiety and disappointment that came when milk wasn't available at crucial moments.

Definitions of Lactaid. any of a group of enzymes (trade name Lactaid) that hydrolyze lactose to glucose and galactose. synonyms: lactase. type of: disaccharidase. an enzyme that catalyzes the hydrolysis of disaccharides into monosaccharides.

Lactaid® pills are a brand of lactase that come in a chewable tablet. This medication helps your body digest lactose. Lactose is a substance in dairy products like milk and cheese. This medication prevents bloating, diarrhea and gas caused by lactose intolerance.

Steel's aim was to gather information about milk habits that would inform his pitch to a new client, the California Milk Processor Board, which was looking for creative strategies to boost sales. When the respondents showed up, they were a little anxious about being deprived of the household staple.

The slogan "Got Milk?" was licensed to the National Milk Processor Education Program (MilkPEP) in 1995 to use on their print ads, which, since then, have included celebrities like Britney Spears, Beyoncé, Rihanna, Serena Williams and Venus Williams, as well as fictional characters from TV, video games, and films such ...

It was simple, and it stood for something. The greatest taglines, Belch says, don't require consumers to do too much thinking, but they shouldn't be blanket statements, either. "Got Milk?" he says, is not only dead simple, but it motivates the consumer. "The message is: always have milk around," he says.

But by the early 1990s, Americans were still only drinking about . 78 cups of milk a day. Desperate to boost sales, the California Milk Processing Board, or CMPB, enlisted the help of San Francisco-based advertising firm Goodby, Silverstein & Partners, and the legendary Got Milk? campaign was born.

Lactaid: Founded by the Son of a Dairyman During his routes, Alan discovered that not everyone could enjoy his family's delicious products due to lactose. Life without dairy? Alan wouldn't stand for it. So, Alan studied dairy science at Cornell and after graduating, founded Lactaid in 1974.