Company Lactaid is a leading brand in the dairy industry, specializing in lactose-free dairy products. Lactose intolerance affects a significant portion of the global population, making it difficult f...
The Lactaid TV Spot, 'Real Cow' is an ad that aims to promote Lactaid's milk products. The commercial primarily features a cow named Bertha who is depicted as being an unconventional and outspoken cow, breaking free from the stereotype of passive and docile cattle. Bertha appears to be somewhat of a symbol of empowerment for cows everywhere, speaking up for herself and for all cows who are tired of being misrepresented.
The ad begins with Bertha, who is off-screen, announcing herself loudly and proudly, saying, "I am Bertha. A proud cow." The camera then cuts to her standing in the middle of a grassy field, looking directly into the camera as she continues her speech. She declares that traditional cow milk isn't suitable for everyone, saying "But traditional cow milk doesn't work for everyone."
Bertha then goes on to explain how Lactaid is an alternative milk product that is made from real cow's milk but is 100% lactose-free, making it more easily digestible for people who are lactose intolerant. She asserts that Lactaid is still made from real cows, just like traditional cow milk, and encourages viewers to give it a try.
The commercial's underlying message is one of inclusivity, urging viewers to accept all cows for who they are, just as Bertha advocates for lactose intolerant individuals to enjoy milk products without discomfort. Ultimately, the Lactaid TV Spot, 'Real Cow' serves as a lighthearted reminder to embrace diversity and try new things while promoting Lactaid's line of lactose-free milk products.
Lactaid TV commercial - Real Cow produced for Lactaid was first shown on television on April 5, 2021.
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