Company Lactaid is a leading brand in the dairy industry, specializing in lactose-free dairy products. Lactose intolerance affects a significant portion of the global population, making it difficult f...
The Lactaid TV Spot, 'Big Dogs' is a humorous and heartwarming commercial that tells the story of a big, burly man who just can't resist his love for dogs. In the ad, we see the man walking his four large dogs down a city street when suddenly, he spots a tiny puppy in a pet store window. He rushes over to the window, but as he picks up the puppy, we see his face contort in pain – he's lactose intolerant and knows that the puppy's milk will wreak havoc on his stomach.
But fear not! The ad goes on to show that with Lactaid milk, our lovable protagonist can indulge in his dairy cravings without the painful side effects. He's shown happily eating cereal with Lactaid, and later, we see him happily feeding the little puppy a bottle of Lactaid milk.
The spot does a great job of highlighting the benefits of Lactaid milk – specifically, the product allows lactose intolerant individuals to enjoy dairy without the upset stomach that typically follows. The commercial also expertly uses humor to connect with viewers and make the message relatable and engaging.
Overall, the Lactaid TV Spot, 'Big Dogs' is a great example of a successful marketing campaign that uses humor, storytelling, and relatable experiences to promote a product and connect with consumers.
Lactaid TV commercial - Big Dogs produced for Lactaid was first shown on television on May 26, 2019.
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